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Most realtor list providers focus on two numbers: how many agents they have and what a list costs. Neither tells you whether the list will pay off.
What matters is the cost per agent you can actually reach. Across the five providers below, a verified email costs about 2 to 58 cents. A phone number can cost eight to ten times more, and some providers charge again whenever you refresh a list you've already bought.
Next, check who pays when an email bounces. Some providers return credits for each bad address, others refund only batches that fall below an accuracy threshold, and some offer credits instead of cash. Agents change brokerages often, so you may need that policy more than you think.
Then check who's missing. Independent agents and small offices often get the fewest vendor pitches, but they're also the hardest to find in most databases
I compared each provider on these points so you know what you'll really pay before buying.
These five fall into two groups. Bookyourdata and Salesgenie sell realtor lists. Leadsforge, Apollo, and UpLead let you build one from a B2B database.
Leadsforge is my top pick for teams that want verified contacts when they send, at a lower per-agent cost.
Realtor lists tend to fail in familiar ways, so I judged each provider on the six that cost buyers most.
Agents switch brokerages, open offices, and change email addresses more often than most professionals. A contact checked months ago may no longer be valid. I gave more weight to providers that verify emails when you pull them.
Many realtors work alone or in offices of two or three people, and databases often miss them. A provider covering only large brokerages leaves out much of the market.
Most realtor outreach is local, so filtering by state isn't enough. I looked for city, ZIP code, and brokerage filters, so you only pay for agents you'll contact.
A low starting price can hide costly phone numbers, expiring monthly credits, or list-refresh fees. I calculated the cost of each verified email and phone number, not just the plan.
Some providers return credits for each bad email. Others only refund batches below an accuracy threshold, while some offer nothing. That policy decides how much stale data costs you.
Realtors often answer calls or open mailers faster than cold emails. If you plan to call or send mail, an email-only provider leaves you needing another tool.
Leadsforge doesn't sell a fixed file. It builds your realtor list from a search. Describe who you want as you would to a colleague, such as "agents at independent brokerages in Austin."
It finds matching people in a database of 500M+ contacts, with verified work emails, phone numbers, and LinkedIn profiles.
You can check how many agents match before committing. Searching and filtering are free, so you can size your market, narrow the results, and pull only the contacts you plan to email.
Realtor data has gaps because so many agents work in small independent offices. Leadsforge checks each contact across 20+ data providers, moving to the next whenever a source returns nothing.
There's one limit to know before starting. Leadsforge doesn't have a ready-made file of every licensed agent in a state, and its data doesn't include license numbers. If you need a complete statewide download today, a list vendor is faster.
A purchased realtor list starts aging as soon as you download it. Agents switch brokerages, open offices, and change emails, and each move can turn a valid contact into a bounce. Leadsforge treats your list as something to refresh, not buy once.
On Essential, $49 buys up to 2,000 verified realtor emails, about 2.5 cents each, or 200 verified phone numbers.
Pair it with Salesforge’s multichannel outreach to reach those agents by email and LinkedIn from one sequence.
Bookyourdata is close to buying a realtor list off the shelf. Filter its US realtor database by state, city, or specialization, preview matches, and export them. FullEnrich's comparison puts the database at over 2.2 million US realtors. Records can include names, emails, phone numbers, brokerage names and addresses, websites, specializations, and license numbers.
The license number matters to some buyers. Title companies, lenders, and compliance-led businesses often need to confirm active licenses before contacting someone. Most B2B databases don't include that field.
Pricing is pay-as-you-go. Buy a credit pack once, unlock one contact per credit, and keep unused credits indefinitely. If you campaign quarterly, you pay nothing between campaigns.
If you need every Florida or Texas agent for one launch, a subscription means paying monthly for a one-time need. Bookyourdata lets you buy the contacts, export them, and stop paying.
A 1,000-agent list costs $299, versus about $25 for 1,000 verified emails on Leadsforge's Essential plan. Bookyourdata includes available phone numbers, though. Leadsforge charges 10 credits per verified phone.
Salesgenie is Data Axle's prospecting platform, and its main difference here is the channels it covers. Most realtor lists focus on email.
Salesgenie includes mailing addresses and phone numbers, including cells, alongside email, with a built-in direct-mail workflow. If you contact agents through postcards and calls, you can use the same list.
It also includes consumer data: 255 million consumers and 19.5 million businesses, including homeowner and new-mover lists. A mortgage lender could contact local agents and recent homebuyers in the same ZIP codes without a second vendor.
Realtors receive plenty of vendor emails. A mailer on their desk or a well-timed call often gets more attention than a fourth cold email.
Salesgenie lets you plan all three channels from one search rather than matching addresses and phones across tools.
A year of Basic costs $1,188 before exporting any contacts. Leadsforge's annual plan costs $588 with 28,000 credits, while Bookyourdata has no subscription. Salesgenie is therefore a better fit if you'll regularly use mail and phone, not just email.
Apollo isn't a realtor list vendor. It's a sales platform with a 275M+ contact database, including realtors. Filter by title, city, state, or brokerage, and most agent records include an email and direct phone number, though Apollo's real estate page says some don't.
For a realtor campaign, coverage comes first, and I'd check it carefully. Apollo is strongest for companies with a clear online presence, established titles, and active LinkedIn profiles. Large brokerages and team leads tend to appear.
Solo agents at two-person offices are more likely to have no email listed. Search your market before relying on it.
What earns Apollo a place here is what happens after export. You can add agents to sequences, track replies, and use the built-in dialer without changing tools. Realtors often answer calls faster than emails, making this especially useful in this market.
Every other provider here asks for payment, or at least a card, before you can test its data in your market.
Apollo's free plan includes 75 monthly credits, two sequences, and 250 daily sends. That's enough to find a few dozen local agents, email them, and check bounces before paying.
Two habits help control costs. Credits expire each billing cycle, so choose a plan that fits your monthly volume.
Phone numbers cost 8 credits versus 1 per email, so reveal them only for agents worth calling.
With annual Basic billing, emails cost about 2 cents and phone numbers about 16 cents. That's cheaper per contact than the list vendors above, provided you use your credits before they reset.
If expiring credits are a deal-breaker, compare these Apollo.io alternatives.
UpLead is a B2B contact database I'd use for one job: building smaller, focused realtor lists where every email needs to arrive. Filter down to one brokerage, city, or ZIP code, which helps when selling into neighborhoods rather than entire states.
Emails are checked when you unlock them, not when the record was added. For realtors who often change brokerages and inboxes, that separates an address valid last year from one valid today. If a verified email still bounces, UpLead returns that address's credit.
The trade-off is volume. The entry plan includes 170 monthly credits, enough for a focused local campaign but not much statewide outreach. Unused monthly credits expire, so quiet months cost you.
Most realtor list guarantees apply to whole batches. Your list must fall below an accuracy threshold before you can claim a refund.
UpLead returns credits per email, so one bounce qualifies even if the rest deliver.
On monthly Essentials, each verified realtor email costs about 58 cents. That's the highest per-contact price here. You're paying for per-email refunds, not volume.
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How often you need fresh realtor contacts matters more than database size.
If you need them monthly, I'd choose Leadsforge. Each contact is checked across 20+ providers when pulled, verified emails cost about 2.5 cents, and unused credits roll over.
For occasional lists, Bookyourdata offers statewide downloads without a subscription. Salesgenie adds phone and direct mail, Apollo offers free testing, and UpLead returns credits for each bounced email.
Start with Leadsforge's 100 free credits, email a small batch, and let the bounce rate decide.
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