11x vs Unify GTM: Which AI SDR Is Better?

I compared these three on one question: after you sign, who actually does the outbound work? I checked each vendor's live pricing page, product docs, and Trustpilot reviews in October 2026.

11x.ai sells Alice, a digital SDR that 11x sets up and supports on an annual contract. Unify GTM relaunched in June 2026 as a chat-based agent that helps reps build lists and write sequences. Agent Frank is Salesforge's AI SDR, and he prospects, writes, follows up, and books meetings on his own.

If you've sat through a few AI SDR demos, you know the pitches sound alike. The biggest difference between these three is who does the work.

AI SDR Comparison at a Glance: 11x.ai vs Unify GTM

Prices and limits below come from each vendor's live pricing page and docs in October 2026.

11x.ai Overview: Alice, the Managed AI SDR on Annual Contracts

11x.ai sells AI "digital workers" for revenue teams, from offices in San Francisco and London. Alice runs outbound prospecting, and Julian, priced separately, qualifies inbound leads. Its site says 11x has raised $70M+ from a16z and Benchmark.

Here's what Alice includes:

• Sequences that can mix email, LinkedIn, consented calls, SMS, and WhatsApp.
• Data enrichment, personalization, lead nurture, and signal-based triggers on every plan.
• Three control modes: review every message, route approvals to a named person, or run on autopilot.
• 11x-managed Gmail mailboxes with domain setup, warm-up, rotation, bounce suppression, and domain health monitoring.
• Two-way CRM sync, meeting scheduling, and analytics on every plan.
• Outreach in 105+ languages, team management, and API access from 11x Pro.
• A dedicated Slack channel and a customer success manager on every plan, plus 2 to 4 weeks of onboarding.

11x.ai pricing

11x Growth starts at $3,750/mo, billed annually, for up to 5 users and 2,000 new prospects a month. 11x Pro (10 users, 5,000 prospects) and 11x Enterprise (unlimited users, 10,000+ prospects) are custom quotes.

11x charges per lead, not per message, so adding touchpoints doesn't raise the price. Annual is the default term, and 11x Pro and 11x Enterprise can sign two- or three-year deals.

One detail stood out when I checked the page. The plan card works out to $45,000 a year, but the FAQ on the same page says 11x Growth starts at $36,000 a year. Get the figure in writing before you sign.

Who 11x.ai is best for

11x fits mid-market and enterprise teams that want a vendor-run AI SDR, with mailboxes, onboarding, and a CSM in one annual contract. If a yearly contract is a dealbreaker, see these 11x.ai alternatives.

Limitations I noticed

• The pricing page lists no monthly or quarterly option. Every plan bills annually, and every plan card says Talk to sales.
• 11x Growth costs $45,000 a year at the card rate, and you commit to the full year.
• Managed mailboxes are Gmail only. I found no Outlook or private-IP option on the pricing page.
• 11x Growth has no API, no team management, and no multi-language outreach.

What reviewers say about 11x.ai

11x holds a 4.3 TrustScore from 38 Trustpilot reviews, and it hasn't replied to the negative ones. The critical reviews are specific.

In this 2-star review, a buyer says his company spent $9,000 on Alice plus about $3,000 in staff time. Out of 9,000 messages, it got zero meeting requests.

He also says Alice contacted a high-ranking Google manager in a campaign aimed at companies under 500 employees. A 1-star review from May 2026 says a pilot discussed throughout the deal turned into a full annual commitment late in the deal. The full 11x.ai review on this blog covers more.

Unify GTM Overview: Chat-Based Outbound Agents for Reps

Unify GTM is a San Francisco company founded in January 2023, and it raised a $40M Series B led by Battery Ventures. It first built a signal-based "warm outbound" platform.

In June 2026, Unify relaunched as an AI agent for individual reps, and a co-founder compared it to Claude for outbound sellers. A rep types a prompt, and Unify builds a list, enriches it, and drafts a sequence to review.

• A chat agent with 50+ skills that searches 1.1B+ people and 65M+ companies across 40+ data sources.
• Email and phone enrichment through multi-vendor waterfalls, with real-time email validation.
• Signals like job changes, hiring, funding, and tech stack. Website intent and product usage signals need Unify Business.
• Sequences with four step types: automatic email, manual email, phone call, and action item.
• AI copywriting that learns your voice from your website, docs, emails, and past campaigns.
• Reply tagging with labels like positive, willing to meet, bad timing, and opt out.

Unify GTM pricing

Unify Free costs $0 for up to 3 seats with limited credits. Unify Base costs $20/seat/mo with 800 credits per seat, and Unify Pro costs $60/seat/mo with 2,400 credits and a 14-day free trial.

Unify Business is a custom quote, billed annually. It adds managed Gmail and Outlook mailboxes at $25/mailbox/mo, warm-up, rotation, bounce prevention, automated plays, and read-write CRM sync.

Credits pay for prospecting, enrichment, research, chat, signals, and calling. Email enrichment averages 1 credit per person, phone numbers average 4, and calls to the United States and Canada cost 2 credits a minute.

Some third-party guides still quote Unify's older Growth plan at $1,740/mo. The live page no longer lists it.

Who Unify GTM is best for

Unify fits AEs, SDRs, and small teams who want an AI assistant for lists and copy, and who will send calls and social touches themselves. Teams that build plays around GTM signals get the most from its 40+ data sources.

Limitations I noticed

• Only email sends automatically. Calls, social touches, and manual emails become tasks for a rep.
• In chat-built sequences, a human approves each person's drafts before they're enrolled.
• Warm-up, rotation, and bounce prevention are Unify Business features. The self-serve plans include 1 mailbox per seat.
• When credits run out, credit-consuming actions pause until you top up or the cycle resets.

What reviewers say about Unify GTM

Unify has just one Trustpilot review, so it says little about the product. It's a 1-star from July 2025, before the relaunch.

The reviewer says a Unify agent asked for a meeting, cancelled it after looking at their website, and then kept sending meeting reminders. Most product reviews sit on G2, where Unify holds a 4.7 from about 42 reviews, mostly from small businesses.

G2's own summary lists integration issues and a learning curve as the most common cons. Third-party pricing guides add that credits make monthly costs hard to predict.

Agent Frank Overview: The Autonomous AI SDR on the Forge Stack

Agent Frank is Salesforge's autonomous AI SDR. He finds prospects, enriches their data, writes email and LinkedIn messages, follows up, handles replies, and books meetings on your reps' calendars, 24/7.

He works inside a complimentary Salesforge workspace, so you can read every message he sends. Here's what he does:

• Prospects continuously from the 500M+ contact Leadsforge database, with no CSV exports, or works from lists you upload.
• Researches each prospect's company, buying signals, timing, likely pain points, and objections before writing.
• Remembers your feedback, so his messages get closer to how you want prospects approached.
• Sends email and LinkedIn in one sequence, with unlimited email and LinkedIn senders.
• Runs on Auto-Pilot for full autonomy, or Co-Pilot when you want to approve his work first.
• Writes with AI personalization across 21+ languages, using prospect websites, blog posts, and LinkedIn posts.
• Follows a Knowledge Base built from your company docs, in one of nine tonalities.
• Works toward one of three goals: a click-out, sending your meeting link, or asking for theirs.
• Collects every reply in Primebox™, one inbox for email and LinkedIn.
• Comes with a dedicated Account Manager and a shared Slack channel.

Frank is the autonomous layer of the Forge Stack. Mailforge, Infraforge, and Primeforge handle infrastructure, and Warmforge handles deliverability. Leadsforge finds leads, and Salesforge runs outreach, all under one login.

Each Forge product is its own subscription, and they connect natively. You can run the stack three ways: with your own team, with Frank, or with a vetted Forge Expert agency.

Neither 11x nor Unify lets you pick between shared, private-IP, and Google or Microsoft mailboxes under one login. On this stack, UniteSync reached an 85.26% positive reply rate and a $2.86 CAC with Salesforge, Mailforge, and Warmforge.

Agent Frank pricing

Frank is priced per active contact, meaning the prospects he's working at any one time. Tier 1 covers 1,000 active contacts for $599/mo billed quarterly, or $499/mo billed annually with 2 months free.

Salesforge says that tier reaches 2,000-2,500 new leads and 6,000-7,500 personalized emails a month. Tier 2, with 2,000 active contacts, costs $1,138/mo quarterly or $948/mo annually.

Mailboxes cost extra. Connect your own, or use Infraforge from $33/mo billed annually for 10 mailboxes. Megaforge starts at $69/mo for 20 mailboxes across Gmail, Outlook, Mailforge, and Infraforge.

Salesforge's human-led plans are separate subscriptions, and Frank isn't included in either. Salesforge Pro is $48/mo monthly ($40/mo annual), and Salesforge Growth is $96/mo monthly ($80/mo annual).

Who Agent Frank is best for

Frank fits B2B companies selling at $5K-$100K ACV to startups, SMBs, and mid-market buyers, targeting 3,000+ businesses. He's built to work with your reps, not replace them, so it's worth seeing how AI vs human SDRs compare.

Dualboot Partners, a software consultancy, chose Frank for his price and for quarterly commitments instead of long multi-year contracts. Its case study says Frank tripled the team's monthly reply volume soon after going live.

Limitations to weigh

• No free trial. Frank is only sold after a demo, and a two-week mailbox warm-up comes before his first send.
• Email infrastructure isn't in his price.
• Salesforge itself says he's a poor fit if you mainly target Fortune 500 companies or sell through long RFP cycles.

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Head-to-Head AI SDR Feature Comparison: 11x.ai vs Unify GTM

Here's how all three compare on the six things that decide whether an AI SDR books meetings.

Who sends the messages: autonomy and channels

• Agent Frank: Frank sends email and LinkedIn messages himself, with unlimited senders on both. Salesforge sequences can branch on behavior, like falling back to email when a connection request isn't accepted.
• 11x.ai: Alice can mix email, LinkedIn, consented calls, SMS, and WhatsApp in one sequence. That's the widest channel list of the three.
• Unify GTM: Only automatic email steps send on their own. Phone calls, manual emails, and other actions, social touches included, become tasks in a rep's queue. Its click-to-call dialer is on every plan, and Unify Business adds a power dialer.

This is the biggest split in the comparison. Unify speeds up a rep's work, while Frank and Alice do the sending. This guide to multichannel outreach shows how email and LinkedIn work together.

Email deliverability and warm-up

• Agent Frank: Every mailbox warms up free through Warmforge for two weeks before Frank sends. The pool mixes aged IMAP/SMTP, Google Workspace, and Microsoft 365 inboxes, and each mailbox gets a Heat Score™.
• 11x.ai: Every plan includes 11x-managed Gmail mailboxes with warm-up, rotation, bounce suppression, and domain health monitoring. Outlook mailboxes aren't listed.
• Unify GTM: Warm-up, rotation, and bounce prevention come only with Unify Business, where every email is bounce-checked before it sends. Its managed mailboxes take about 3 weeks to warm up, and new managed mailboxes default to 25 sends a day each.

Megaforge also spreads Frank's sending across Gmail, Outlook, Mailforge, and Infraforge mailboxes, so one provider's problem doesn't stop him. If email warm-up is new to you, start there.

Warmforge counts a Heat Score™ of 97 or higher as healthy, so you can see when a mailbox is safe to scale.

AI research, personalization, and control

• Agent Frank: Frank researches each company, its buying signals, timing, and likely objections before writing. He writes in 21+ languages, follows your Knowledge Base, and learns from your feedback.
• 11x.ai: Every 11x plan includes data enrichment, personalization, and signal-based triggers. Outreach in 105+ languages starts at 11x Pro, and custom model fine-tuning is 11x Enterprise only.
• Unify GTM: Unify learns your voice from your website, docs, emails, and past campaigns. It drafts each person's messages, and you approve them before enrollment. Unify says its copy draws on data from 25M+ messages about what gets replies.

All three let a human check messages. The difference is the default: Frank and Alice can run on autopilot, while Unify's chat flow keeps a rep approving every draft.

Reply handling and the inbox

• Agent Frank: Replies land in Primebox™, one inbox for email and LinkedIn, with sentiment tags. Frank answers them and books meetings, aiming for a click, your meeting link, or theirs.
• 11x.ai: Alice handles meeting booking, with meeting scheduling and two-way CRM sync on every plan.
• Unify GTM: Unify tags each reply with labels like positive, willing to meet, or opt out. A rep then writes the answer, in Unify or in their own inbox. Out-of-office replies pause the sequence until the person is back.

Primebox™ also catches replies sent from a different address than the one contacted, and Unify tracks out-of-thread replies too. But if nobody on your team has time to answer replies, Unify won't fill that gap.

Pricing model and how it scales

• Agent Frank: Priced per active contact. The cost per contact falls with volume, from about $0.60 at 1,000 active contacts to about $0.32 at 50,000 on quarterly billing.
• 11x.ai: Priced per new prospect, not per message, on annual terms. 11x Growth works out to about $1.88 per new prospect at $3,750/mo. Renewal price increases are capped, and multi-year deals lock the rate.
• Unify GTM: Priced per seat, plus credits for prospecting, enrichment, research, chat, signals, and calls. Top-up credits carry over for up to 12 months.

Seat pricing suits small teams that do their own sending. Frank's price follows volume instead, and his senders are unlimited, so adding reps' LinkedIn accounts doesn't raise it.

Integrations, data, and compliance

• Agent Frank: Salesforge, where Frank works, connects natively to HubSpot, Salesforce, Pipedrive, Attio, and more, plus Zapier, Make, and webhooks. Salesforge Growth adds an MCP server and the Forge CLI, so AI tools like Claude can run campaigns across the stack.
• 11x.ai: Two-way CRM sync on every plan, API and webhooks from 11x Pro, and custom integrations on 11x Enterprise. SOC 2 Type II, with SSO and a custom DPA on 11x Enterprise. Onboarding has no setup fee on any plan.
• Unify GTM: HubSpot and Salesforce sync is read-only on Unify Pro and read-write on Unify Business, which also has the API and webhooks. SOC 2 Type II.

Salesforge is SOC 2 compliant too, so security won't decide this one. Data reach differs more: Frank searches 500M+ contacts through Leadsforge, Unify cites 1.1B+ people, and 11x bundles contact data into every plan.

Agent Frank vs 11x.ai vs Unify GTM Pricing Comparison

All prices below come from each vendor's live pricing page in October 2026.

The units differ, so compare volumes before prices. Frank counts prospects in progress, 11x counts new prospects each month, and Unify counts seats and credits.

Cost scenario: about 2,000-2,500 new prospects a month

• Agent Frank: Tier 1 is sized for this, at $599/mo quarterly or $499/mo annually. Add 20 Megaforge mailboxes at $69/mo, and the total is about $568-$668/mo.
• 11x.ai: 11x Growth covers 2,000 new prospects for $3,750/mo, or $45,000 a year, with Gmail mailboxes included.
• Unify GTM: Email enrichment alone averages about 2,500 credits for 2,500 people, more than one Unify Pro seat's 2,400. Managed warm-up still needs Unify Business.

On annual billing, 11x Growth costs about 6.6 times as much as Frank plus Megaforge. Even at the $36,000 a year in 11x's FAQ, it's about 5.3 times.

The 2,000-2,500 figure is Salesforge's own estimate, so test it against your sequence length. To weigh Frank against a human SDR's cost, try the AI Agent ROI calculator.

Agent Frank, 11x.ai, or Unify GTM: Which Fits Your Team?

If you're weighing other tools too, the comparison library has one-on-one breakdowns, including 11x.ai vs Agent Frank and Agent Frank vs Unify. The sales tools directory lists 700+ more.

You might consider 11x.ai if:

• You want SMS, WhatsApp, or consented calls in the same sequence as email and LinkedIn. Alice has the widest channel list of the three.
• You also want an inbound agent, Julian, from the same vendor.
• You can sign a $45,000 annual contract and want 11x's team to run onboarding and support.

You might consider Unify GTM if:

• Your reps want an AI assistant for lists and copy, and they'll send calls and social touches themselves. Unify Base, at $20/seat/mo, is the cheapest paid entry here.
• You sell product-led and want product usage and website intent signals, which come with Unify Business.

Choose Agent Frank if:

• You sell B2B at $5K-$100K ACV to startups, SMBs, or mid-market buyers, and target 3,000+ businesses.
• You want an AI SDR who sends email and LinkedIn himself, not a task list for your reps.
• You need 2,000-2,500 new prospects a month for $599/mo quarterly or $499/mo annually, not $3,750/mo.
• You want free Warmforge warm-up and a choice of your own, Infraforge, or Megaforge mailboxes.
• You'd rather commit quarter by quarter than sign a yearly contract.

Final Verdict: Agent Frank vs 11x.ai vs Unify GTM

11x.ai sells a managed AI SDR with the widest channel list here. But every plan is annual, the entry plan costs $45,000 a year, and its own page lists two different numbers for it.

Unify GTM gives reps a chat agent that builds lists and drafts copy, with paid seats from $20/mo. But only email sends automatically, and warm-up, rotation, and automated plays sit in its annual Unify Business plan.

For B2B teams that want an AI SDR to run email and LinkedIn outbound end to end, Agent Frank is the stronger choice. He works 1,000 active contacts, about 2,000-2,500 new leads a month, for $599/mo billed quarterly or $499/mo annually. Warmforge warm-up is free, and his senders are unlimited.

One falsifiable benchmark: after tightening its ICP, VAI Consulting booked 3 calls with Frank in the first week. The case study is public.

And one honest limit: if you mainly target Fortune 500 accounts, don't hire Frank. Salesforge says so on his own page.

FAQs About Agent Frank, 11x.ai, and Unify GTM

Is Agent Frank better than 11x.ai and Unify GTM?

For autonomous email and LinkedIn outbound, yes. Agent Frank sends both channels himself, with unlimited senders and free Warmforge warm-up.

His base tier covers 1,000 active contacts, about 2,000-2,500 new leads a month, for $599/mo billed quarterly or $499/mo annually. 11x Growth costs $3,750/mo on an annual contract, and Unify leaves calls and social touches to your reps. 11x does cover more channels, including SMS and WhatsApp.

What's the main difference between Agent Frank, 11x.ai, and Unify GTM?

Who does the work. Agent Frank and 11x's Alice send outreach and book meetings on their own, while Unify GTM helps reps build lists and write sequences.

In Unify, only email sends automatically, and calls, social touches, and replies stay with the rep. Frank also differs from Alice on terms: $599/mo billed quarterly or $499/mo billed annually, versus annual contracts from $3,750/mo.

Which is cheapest: Agent Frank, 11x.ai, or Unify GTM?

Unify GTM has the lowest entry price, and Agent Frank has the lowest price for done-for-you outreach at volume. Unify Base costs $20/seat/mo, but data and AI use credits, and managed warm-up needs Unify Business.

For about 2,000-2,500 new prospects a month, Frank costs $599/mo quarterly or $499/mo annually, plus mailboxes from $69/mo. 11x Growth charges $3,750/mo for 2,000 new prospects, billed annually.

Does Unify GTM automate LinkedIn outreach?

Not as an automatic step. Unify's docs list four sequence step types: automatic email, manual email, phone call, and action item.

AI can draft social messages, but a rep sends them as tasks. Agent Frank runs LinkedIn natively with unlimited senders, and 11x lists LinkedIn among Alice's channels, alongside email, consented calls, SMS, and WhatsApp.

Can I switch from 11x.ai or Unify GTM to Agent Frank?

Yes, and the main wait is two weeks of warm-up. After a demo, a dedicated Account Manager helps you create your complimentary Salesforge account and set up Frank.

You can connect existing mailboxes or buy Infraforge or Megaforge ones, and Warmforge warms them at no extra cost. Check your current terms first, since 11x contracts run annually and Unify Business is billed annually.

Which tool has better email deliverability?

Agent Frank, because a full deliverability layer comes built in at no extra cost. Warmforge warms every mailbox in a premium pool of aged IMAP/SMTP, Google Workspace, and Microsoft 365 inboxes, and tracks a Heat Score™ for each one.

11x includes managed Gmail mailboxes with warm-up on every plan, but lists no Outlook option. Unify offers warm-up, rotation, and bounce prevention only on Unify Business.

Does Agent Frank offer a free trial?

No. Agent Frank is sold after a demo, and he needs a two-week mailbox warm-up before his first send.

Salesforge itself has a 14-day free trial for human-led outreach, with Salesforge Pro from $48/mo monthly ($40/mo annual). Agent Frank is a separate subscription from $599/mo billed quarterly or $499/mo billed annually.

Who are 11x.ai and Unify GTM best for?

11x.ai fits mid-market and enterprise teams that can sign an annual contract and want a vendor-run AI SDR. It also suits teams that want inbound agents and SMS or WhatsApp outreach.

Unify GTM fits reps and small teams who want AI help with lists, research, and copy, and who will send calls and social touches themselves. Teams that want an AI SDR to do the sending get more from Agent Frank.