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Case Studies

How VAI Consulting Generates Outbound Leads Without Sacrificing Quality or Control with Agent Frank

VAI Consulting is a modern consultancy, structured from the ground up to be an alternative to the larger “Big 7” firms. Their model includes leveraging AI and Automation to improve operational efficiency; their team is composed of highly successful independent consultants - each with over a decade of experience.  Frustrated by the rigid, impersonal nature of traditional consulting, they set out to create a company that prioritizes collaboration, deep expertise, and client alignment.

But when it came to outbound growth, VAI faced a familiar challenge: how do you find and connect with the right prospects - at scale - without spending hours on manual outreach or sacrificing personalization?

They weren’t just looking for another cold email tool. They needed a smarter, faster way to reach ideal clients, test positioning, and book qualified calls without burning time.

“We are in rapid growth mode and needed tools to help us blitz scale our business quickly, efficiently and while maintaining our high level brand quality”

Ryan Van Hout
Partner & Co-Founder

Why VAI Consulting
 Chose Agent Frank

VAI Consulting chose Agent Frank for its ability to combine intelligent automation with targeted execution - giving the team a scalable way to generate outbound leads without sacrificing quality or control.

Agent Frank gave VAI Consulting a reliable engine to test, learn, and grow - without slowing down the business.

The Results

During the two-week warm-up period, we finalized the training materials and launched the agent with an initial product card and ICP. That ran for a few months until we collaborated on a pivot to a more focused ICP and aligned messaging - which quickly led to strong results.

3 Calls
Booked within the first week after pivot
62.5% Replies
Positive reply rates jumped significantly
Higher Engagement
Higher engagement from ideal buyers

The Takeaway

Here's what VAI Consulting had to say after their first months with Agent Frank: "We’ll continue to optimize the performance of Agent Frank further and, with additional upgrades coming down the pipe later this quarter across lead targeting & multi-channel execution, it has become an indispensable part of our GTM. Also, the support that we got from the team has been stellar and made us feel like they’re an extended part of our team".

Want Cold Outreach That Runs Itself?

Agent Frank can handle everything for you - from prospecting and crafting messages to following up & booking meetings.
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Every Aspect of Successful Outreach, Covered ✅

Easily automate your human team’s work and blend in AI Agents to maximize sales pipeline coverage.
Step 1
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Step 6
Step 7
Without the Forge
Find the leads
Enrich the contacts
Set up domains
Set up DKIM,
DMARC, SPF records
Create mailboxes
Boost deliverability
Monitor domain reputation
Maximize your mailbox Heat Score™
Verify emails
Set up sequences
Monitor replies
Optimize performance
Reply to emails
Manage all mailboxes
Book meetings and calls
With the Forge
100 Free Credits
Pipeline
Close the Deal