Agent Frank vs Unify GTM: Sales AI Agents Compared

For a thorough understanding of what each option offers, a simplified comparison table isn't enough to grasp all intricacies that come with each tool, so let's dive deeper into what makes Unify GTM and Salesforge's Agent Frank unique.

Unify GTM vs Agent Frank: Agentic AI Key Features

• Agent Frank is framed as an AI SDR - a single, autonomous agent that can run outbound on auto-pilot, operate 24/7, and work inside the Salesforge system with options for private email infrastructure and warmup baked in.

The message is operational simplicity: hire an AI agent to augment sales reps, reduce overhead compared to traditional SDR hires, and let your revenue team focus on closing while Agent Frank drives outreach and meeting bookings.

• In contrast, Unify markets itself as an outbound AI sales agent system that unites intent data, signals, plays, sequencing and AI personalization.

Unify emphasizes orchestrating outbound workflows so marketing, sales and RevOps can act on intent signals together and attribute pipeline accurately across sales marketing teams.

Both are AI agents in the sense of AI-powered automation:

• Agent Frank’s pitch is about a ready-to-run autonomous SDR embedded in a single platform and paired with dedicated infrastructure and a human account manager to get up-and-running.
• Unify wants to be the end-to-end platform where teams pull in web traffic, product usage and other signals, qualify and enrich buyers, and run plays that convert.

Pricing Plans

Agent Frank provides flexible pricing oriented around outreach scale. Pricing is charged by Active Contacts (the number of prospects the Agent is processing at any given time), and annual billing includes 2 months free. There is no free trial and demos are required before purchase.

• From $599/mo for the base monthly billing plan (1,000 Active Contacts), where you get 1,000 active contacts maintained throughout the month (the agent will reach ~2,000 - 2,500 new leads per month and send ~6,000 - 7,500 personalized emails)

Note that infrastructure to process those contacts via email is not included in this base price. Recommended infrastructure options include:

• Infraforge (dedicated IP email infrastructure) - starts at $33/month (billed annually) for 10 mailboxes.
• Megaforge (premium, multi-ESP distribution with smart distribution to maximize deliverability) - starts at $69/month for 20 mailboxes.

The Forge team will help set up the mailboxes and the Mailforge (shared IP) and Primeforge (Gmail and Outlook) email infrastructure options are also available. Additionally, teams can connect their own mailboxes from other providers if desired.

Unify uses a credit-based pricing model, only annual billing, and bundles features by plan. Many plans are billed on an annual commitment and some line-items (credits, mailboxes, users) are sold as add-ons.

• Growth (entry tier plan) - starting from ~$1,740/month (50000 credits annually, 1 user ($100/seat/mo for additional users), 8 Unify Manager Gmail Mailboxes ($25/mailbox/mo for more), standard support).
• Pro - custom pricing (200000 credits, 2 users, 20 mailboxes, tailored onboarding).
• Enterprise - custom pricing (600000 credits, 5 users, 40 mailboxes, white glove onboarding, Dedicated Growth Consultant, SSO).

Intent Data & Signals

Unify’s core playbook revolves around intent data and signals: they highlight 25+ intent signals, AI Infinity Signals, web traffic, product usage and other data sources that help identify buyers at the right time.

It bundles B2B contact data, enrichment, and AI personalization into plays and sequencing so marketing teams and revenue teams can run personalized outbound informed by real-time signals.

That model is built to help teams capture and act on intent - in other words, turn intent data into outreach.

Agent Frank offers intent data while focusing on multi-source hyper-personalization that is directly tied to message crafting:

• The prospect’s website
• Blog posts
• Custom uploaded documents
• LinkedIn posts

And many more... All of this feeds Agent Frank’s personalization so each outreach is prospect-aware and brand-aligned.

Agent Frank’s approach is pragmatic: rather than underwriting dozens of intent feeds, it uses the knowledge base you provide and signals to create personalized outbound at scale without chaining multiple disparate data providers.

• For teams that measure success by how often the message reaches a prospect at the right time, Unify’s model can produce great signal-rich, play-driven personalization.
• For teams that want a more streamlined, prospect-based, multi-source hyper-personalized approach that reduces the number of disparate data sources to stitch together - and pairs that with proprietary email infrastructure and warm-up capabilities - Agent Frank is the perfect option.

Email Deliverability & Infrastructure

Unify documents deliverability as part of engagement tooling and lists deliverability as one of its action components - their core emphasis is on sequencing, plays, and AI personalization tied to intent, less so on avoiding spam folders.

Unify orchestrates outreach at the platform level and leverages contact data and plays to improve send quality and reply rates. Otherwise, they rely on standard email warm-up on actually landing in the primary inbox.

But if your company prefers deliverability and infrastructure capabilities from a vendor that offers multi-ESP fallback and premium warm-up as part of an integrated product...

Deliverability is the linchpin of cold outreach success - a brilliant sequence is worthless if emails land in spam - and this is one area where Agent Frank intentionally differentiates itself.

• Unlimited free warm-up via Warmforge
• Dynamic IPs
• Rotating mailboxes
• Spam checkers
• Placement tests
• ESP matching
• Mailbox health monitoring
• Deliverability metrics

And more. Building sender reputation gradually while spreading volume across addresses and IPs to avoid single-mailbox throttles or sudden reputation hits is crucial for a scaling business. And that's paired with proprietary infrastructure options:

• Mailforge (shared infra)
• Infraforge (private infra)
• Primeforge (Google/Outlook)
• Megaforge (multi-ESP premium infrastructure that combines the aforementioned infras to maximize deliverability)
• Or your team can connect your own infrastructure

Those infrastructure features reduce the risk of landing in spam and make multi-channel outreach more reliable, especially when you have a leads database and want to integrate email at scale.

For sales teams or lead generation agencies focused on large scale operations and high-volume cold outreach, the difference matters. Agent Frank’s model minimizes the operational burden of maintaining email metrics, domain health, and warm-up cycles so teams can scale sends across many mailboxes with less risk.

Plays, Sequencing & Automation

Unify’s "plays" concept is central: orchestrate outbound workflows, blend human touch with automation, and monitor play-specific dashboards and analytics.

It’s an end-to-end approach to automated outreach where plays connect signals to action - useful for growth teams that want a system to run multi-step, multi-channel campaigns and iterate based on leading and lagging indicators.

Agent Frank, on the other hand, offers two operative modes:

• Auto-Pilot (where the Agent runs without supervision)
• Co-Pilot (where the Agent asks for review before sending)

This is an important distinction.

Unify’s plays are orchestration-first, enabling sequence-level control across channels, while Agent Frank’s autonomy is agent-first, enabling teams to offload the repetitive outreach work and let a single AI SDR keep a prospect pipeline full without constant sequence orchestration from humans.

For sales organizations where the goal is to minimize the manual lift on outreach, Agent Frank’s autonomy and reliance on a well-defined knowledge base are practical advantages.

Customer Support & Resources

When picking a tool to drive pipeline at the company level, support and learning resources aren’t just comforts. They determine how fast new hires ramp, how well revenue teams capture intent signals, and whether your sales organization can turn intent data into meetings without months of engineering work.

Unify’s resource surface consists of:

• Unify University
• A Resource Library
• A changelog
• Full documentation

Alongside playbooks and analytics that help marketing teams, growth teams and RevOps translate signals into automated plays, and an email support channel in case issues arise nonetheless.

Salesforge's approach reduces the manual tasks sales teams often struggle with - no separate deliverability vendor, fewer manual data entry steps, and a partner focused on ironing out initial list hygiene and infrastructure.

Besides that, Agent Frank customers also get:

• 24/7 email and live chat support
• Extensive documentation
• Youtube tutorials
• An active Slack community
• And even weekly AMA sessions

For growing sales teams and lead generation agencies that prefer to shift heavy operational overhead away from internal staff, Agent Frank’s model is a strong fit.

They offload the manual tasks that consume SDR time and let reps focus on higher-value activities like closing deals and handling qualified leads.

Final Verdict: Which AI Agent Should You Pick For Automating Your Outreach Processes?

Both Agent Frank and Unify are modern tools for AI-enhanced outbound, but they answer different buyer questions.

• If your priority is to minimize overhead, move quickly, and let an autonomous AI SDR handle continuous prospecting, outreach and meeting scheduling while your sales reps close - especially if you value an integrated infra that reduces deliverability risk - Agent Frank is built for that use case.

It’s especially attractive to smaller sales organizations, early-stage growth teams that want to avoid hiring multiple SDRs, or companies that prefer one system for prospecting, enrichment, sequences and mailbox infrastructure.

The dedicated account manager, Auto-Pilot mode, 20+ languages and the Forge Stack’s infrastructure options are practical features for teams that want a fast, pragmatic path to pipeline.

That also makes it a particularly strong fit for teams that want to capture prospects based on ICP, enrich data internally, and run personalized outbound without stitching together disparate data sources.

• Unify is good for companies that treat intent data and signals as strategic - where marketing, growth, sales and RevOps want to centralize data sources, build playbooks and run sophisticated sequencing informed by many signals.

In short:

• Agent Frank simplifies execution and reduces tech stack friction.
• Unify centralizes signals and orchestration.

If you value reduced overhead, mailbox-level pricing transparency, and an integrated infra stack that captures deliverability as part of the product experience, Agent Frank is the secret weapon for growth teams that want to move fast and scale outreach without adding headcount.

Wanna hear more from the Forge?