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Top 10 Best Outbound Sales Agencies in Australia

Top 10 Best Outbound Sales Agencies in Australia

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Picking between lead generation agencies in Australia is hard when every website promises qualified meetings.

So I compared each agency on what it actually shows: case studies, pricing, channels and who makes the calls.

Two certified Forge Experts lead the list, both working from overseas. Eight Australian agencies from Sydney, Melbourne and Perth follow.

If Sydney is your only market, the Sydney lead generation agencies roundup goes deeper there.

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Table of Contents

TL;DR - Top 10 Best Lead Generation Agencies in Australia

  • Best for intent-led outbound into new markets: SalesCaptain
  • Best for cold email plus AI voice follow-up: S4W
  • Best for fully managed SDR teams: J2 Group
  • Best for onshore SDRs with published pricing: Nousu Collective
  • Best for conversation-led appointment setting: Forrest Contact
  • Best for outsourced business development support: Gen Leads
  • Best for scaling into the ANZ market: Illicium
  • Best for on-demand SDR capacity: SalesPond
  • Best for following up existing leads: LeadCallers
  • Best for Western Australian B2B telemarketing: Telestar Marketing

How I Evaluated These Australian Lead Generation Agencies

  • Proof of results: published case studies, named clients or numbers I could check on the agency's own site.
  • Channel mix: phone, email and LinkedIn coverage, plus who actually makes the calls.
  • Location: a verifiable Australian address, or the markets each agency says it serves.
  • Pricing clarity: published rates, contract terms and how fast a campaign goes live.
  • Fit: the company sizes, industries and sales motions each agency says it serves best.

SalesCaptain

Best For Intent-Led Outbound Into New Markets | Forge Expert Certified
📍 US & UK Intent Signals Clay Multichannel Outbound
Forge Expert Certified Badge

SalesCaptain is an outbound marketing and go-to-market agency built specifically for B2B companies that want to reach buyers at the right moment. Their innovation lies in using data to trigger outreach when real buyer signals appear, not from static lists.

Their system runs three simultaneous layers: AI-insight campaigns that target accounts not yet problem or solution aware; intent-signal campaigns that engage prospects already showing demand signals like hiring activity or funding rounds; and inbound reactivation campaigns that convert accounts already familiar with your brand but not yet sold.

What separates SalesCaptain from other lead generation agencies is how they align messaging, timing, and offer to where each prospect sits in their buying journey. They also build market-specific offers that differentiate you from competitors, then run outbound like performance marketing: test fast, scale what works, cut what doesn't.

The result is consistent pipeline generation regardless of TAM size or market saturation. SalesCaptain performs best in environments where innovation matters, which is why B2B SaaS companies are typically the strongest fit.

Best for: Australian B2B and SaaS companies breaking into the US or Europe with signal-led outbound.
SalesCaptain case studies page showing 54 positive replies in 2 months for Sago Packaging
SalesCaptain - Case Study Results

S4W

Best For Cold Email Plus AI Voice Follow-Up | Forge Expert Certified
📍 UK, serves Australia Cold Email AI Voice Agents CRM Automation
Forge Expert Certified Badge

S4W is a family-run AI and growth consultancy led by three founders. Australia appears among the markets on its Forge Expert profile.

The outbound side runs on Salesforge, with warmed mailboxes and personalised sequences built for cold email deliverability.

What stood out to me is the follow-up layer. S4W deploys AI voice agents through YourCalls.ai, its own platform, to answer and qualify enquiries around the clock.

Pricing pairs a setup fee with a monthly retainer for managed outbound, with performance-linked options available.

Best for: Owner-led businesses in solar, energy, home services or B2B SaaS that lose deals to slow follow-up.
S4W homepage screenshot
S4W - Homepage

J2 Group

Best For Fully Managed SDR Teams
📍 Melbourne Managed SDRs Offshore Teams ABM

Melbourne-based J2 Group builds and runs a client's whole outbound function, from SDR hiring to reporting.

Clients can choose Australian SDRs embedded in their team, managed offshore SDR teams, field sales programs or ABM.

J2 reports supporting more than 1,000 B2B teams and delivering 60,000+ SQLs.

The Square case study gave me the clearest view of the model at scale. Square's offshore team grew from two SDRs to ten within six months and has generated 2,429 leads in ANZ.

Best for: Scaling B2B teams that want a managed SDR function without recruiting or training reps in-house.
J2 Group case study for Square showing 2,429 leads generated, 121 a month and 10 managed SDRs
J2 Group - Square Case Study Results

Nousu Collective

Best For Onshore SDRs With Published Pricing
📍 Sydney Cold Calling Email + LinkedIn Onshore Only

Nousu Collective runs phone-led outbound from an in-house Sydney team, with email and LinkedIn follow-up.

I could compare costs quickly because pricing is published on its site. The outsourced SDR plan starts at $7,000 a month plus a $1,000 setup fee.

Published case studies show $10.7M in pipeline across eight campaigns, with 6 to 20 qualified meetings a month per campaign.

Terms open with a three-month commitment, then roll monthly.

Best for: Australian B2B teams that want onshore callers, clear pricing and a short ramp-up.
Nousu Collective results page showing $10.7M in pipeline across eight campaigns and a 90% show rate on selected campaigns
Nousu Collective - Case Study Results

Forrest Contact

Best For Conversation-Led Appointment Setting
📍 Sydney Phone-Led Since 2006 ANZ & APAC

Forrest Contact has run phone-based lead generation since Richard Forrest founded it in Sydney in 2006. It traded as Forrest Marketing Group before the rename.

Australian-based SDRs call target decision-makers directly, using email and SMS to lift contact rates.

Calls follow a structured discovery format rather than a script read word for word. On its case studies page, I could filter clients by industry, from energy to IT and SaaS.

Coverage extends to New Zealand and wider APAC, which suits teams selling across the region.

Best for: B2B teams that prefer live phone conversations with decision-makers over automated sequences.
Forrest Contact case studies page with industry filters and client logos including WholeLife and SALTO
Forrest Contact - Case Studies By Industry

Gen Leads

Best For Outsourced Business Development Support
📍 Sydney Appointment Setting Custom Playbooks Since 2010

Gen Leads, an Australian-owned agency in Surry Hills, has booked appointments for B2B sales teams since 2010.

Each client gets a customised playbook, delivered by a 100% Australian-based team through live conversations.

Beyond appointment setting, it offers an outsourced business development and sales manager service plus sales training.

The case studies I read span IT, SaaS, events and allied health campaigns. Campaigns go live in two to three weeks, according to the agency.

Best for: Referral-reliant businesses that want a steadier pipeline without making a full-time hire.
Gen Leads case studies page covering IT, appointment setting and event campaigns
Gen Leads - Case Studies

Illicium

Best For Scaling Into The ANZ Market
📍 Sydney Outsourced Sales Team ANZ Focus C-Level Outreach

Illicium hands companies an outsourced sales team for the Australian and New Zealand markets, run from Mascot in Sydney.

The package bundles strategy, data, people and technology to cut the HR burden of hiring.

Illicium says its reps get product training and quality control before speaking with senior executives.

The homepage pitches its team to both enterprise and commercial sectors.

Best for: Companies entering or scaling in ANZ that need senior-level sales conversations without local hires.
Illicium homepage screenshot
Illicium - Homepage

SalesPond

Best For On-Demand SDR Capacity
📍 Sydney Outsourced SDRs Demand Gen SMB Programs

From its Sydney CBD office, SalesPond supplies outsourced SDRs and on-demand sales support.

The wider menu covers demand generation, channel programs and sales training.

Smaller firms get packaged SMB programs and a homepage offer to claim five meetings with target prospects.

A client review on its site says SDRs were deployed within two weeks of signing.

Best for: B2B teams that need extra SDR capacity fast without growing internal headcount.
SalesPond homepage screenshot
SalesPond - Homepage

LeadCallers

Best For Following Up Existing Leads
📍 Melbourne Lead Qualifying Per-Record Pricing No Lock-In

LeadCallers comes from Evolved Contact, a Melbourne contact centre operating since 2016.

It calls the leads you already have, then live-transfers or books the qualified ones for your sales team.

Each record is billed at a fixed rate, with up to six call attempts per contact. Agreements run month to month, with a success fee on the performance plan.

One limit I noticed: its FAQ rules out cold calling, limiting it to leads you already have.

Best for: Teams with steady marketing enquiries or dormant customer lists that need fast follow-up.
LeadCallers case study page stating a top-5 Australian home builder contacted 5x more enquiries
LeadCallers - Home Builder Case Study

Telestar Marketing

Best For Western Australian B2B Telemarketing
📍 Perth Telemarketing Database Building Since 2000

Telestar Marketing has focused on B2B telemarketing since 2000, working from Leederville in Perth.

Founder Luana Martin brings more than 25 years of marketing and advisory experience to its campaigns.

Alongside appointment setting, it builds bespoke prospect lists and validates existing databases so calls reach the right targets.

Testimonials on its site include Western Australian firms that credit it with regular appointments.

Best for: Perth and WA businesses that want a local team calling into their market.
Telestar Marketing homepage screenshot
Telestar Marketing - Homepage

Salesforge: Run Your Own Outbound Without Hiring An Agency

If you have someone in-house to run campaigns, you may not need an agency. Salesforge covers email, LinkedIn and AI SDR outreach from one platform.

  • Multi-channel outreach - email and LinkedIn sequences from a single platform, with unlimited mailboxes and unlimited LinkedIn senders.
  • Agent Frank (AI SDR) - a fully autonomous AI sales development representative. He prospects, writes and sends outreach, then books meetings without human intervention. He runs in Auto-Pilot or Co-Pilot mode.
  • Leadsforge - a lead search engine with 500M+ contacts. Describe your ideal customer and it returns verified emails, LinkedIn profiles, and phone numbers. Waterfall enrichment means higher data accuracy than single-source providers.
  • Warmforge - proprietary premium email warmup and deliverability monitoring. Tracks heat scores, inbox placement rates, and SPF/DKIM/DMARC health across all mailboxes.
  • Mailforge - cold email infrastructure with shared IPs, automated DNS setup, and mailboxes ready in under five minutes.
  • Multi-source AI hyper-personalization built into every sequence.
  • Spam and email-content checker with blacklist and IP health monitoring built in.
  • Primebox™ - a unified inbox for all replies across email and LinkedIn.
  • A/Z testing across up to 26 variants, not just A/B.
  • Extensive integrations, campaign analytics, and transparent pricing with no per-seat limits.
  • Trusted by 10,000+ businesses, with a 4.6-star G2 rating and an active 1K+ Slack community.

Watch Salesforge's 3-minute video on building a high-volume sales pipeline.

All the agencies on this list can run effective lead generation on your behalf. But if your goal is to own the process, control the data, and scale without growing headcount, Salesforge gives you the infrastructure to do it. Try the 14-day free trial - no credit card required.


Lead Generation Agencies In Australia: Side-By-Side Comparison

AgencyLocationBest ForKey Focus
SalesCaptain ✓ Forge CertifiedUS & UKIntent-Led Outbound Into New MarketsIntent Signals, Clay, Multichannel Outbound
S4W ✓ Forge CertifiedUK, serves AustraliaCold Email Plus AI Voice Follow-UpCold Email, AI Voice Agents, CRM Automation
J2 GroupMelbourneFully Managed SDR TeamsManaged SDRs, Offshore Teams, ABM
Nousu CollectiveSydneyOnshore SDRs With Published PricingCold Calling, Email + LinkedIn, Onshore Only
Forrest ContactSydneyConversation-Led Appointment SettingPhone-Led, Since 2006, ANZ & APAC
Gen LeadsSydneyOutsourced Business Development SupportAppointment Setting, Custom Playbooks, Since 2010
IlliciumSydneyScaling Into The ANZ MarketOutsourced Sales Team, ANZ Focus, C-Level Outreach
SalesPondSydneyOn-Demand SDR CapacityOutsourced SDRs, Demand Gen, SMB Programs
LeadCallersMelbourneFollowing Up Existing LeadsLead Qualifying, Per-Record Pricing, No Lock-In
Telestar MarketingPerthWestern Australian B2B TelemarketingTelemarketing, Database Building, Since 2000

How To Choose The Right Lead Generation Agency In Australia

  • Ask for named results. Case studies with real numbers tell you more than testimonials.
  • Decide onshore or offshore early. Who makes the calls shapes cost, tone and how senior buyers respond.
  • Match the channels to your buyers. Some buyers answer the phone, while others reply on email or LinkedIn first.
  • Read the terms. Check minimum commitments, setup fees and how the agency defines a qualified meeting.
  • Own your assets. Confirm who keeps the data, domains and mailboxes if the engagement ends.
  • Weigh the alternative before you sign. This AI SDR vs agency comparison covers cost and control.

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Frequently Asked Questions

What is a lead generation agency?
A lead generation agency finds and contacts potential buyers for you. It then hands qualified leads or booked meetings to your sales team. Most agencies on this list rely on phone calls, with several adding email and LinkedIn.
How much do lead generation agencies in Australia charge?
Pricing varies by model. Nousu Collective publishes an outsourced SDR plan from $7,000 a month plus a $1,000 setup fee. LeadCallers charges a fixed rate per record called, while most others quote after a discovery call.
What is the difference between B2B and B2C lead generation?
B2B lead generation targets decision-makers inside companies, which means research, multi-step outreach and longer sales cycles. B2C lead generation targets individual consumers, usually through ads and landing pages at higher volume.
How do I measure lead generation success?
Track qualified meetings held, show rate, pipeline created and cost per meeting. Reply and connect rates help you diagnose problems, though revenue from booked meetings matters most.
Can an Australian agency help with New Zealand or international markets?
Yes. Forrest Contact covers New Zealand and wider APAC, while Illicium focuses on the combined ANZ market. For US or European expansion, the overseas-based SalesCaptain is a stronger fit.
How long does it take to see results from lead generation?
Nousu Collective quotes two weeks to launch, against two to three weeks at Gen Leads. I'd expect early meetings in the first month and judge performance after about three months.

Final Thoughts

The right agency depends on your buyers, your budget and who you want making the calls.

SalesCaptain and S4W lead this list as certified Forge Experts. Among the local agencies, J2 Group and Nousu Collective publish the most detailed numbers.

If you would rather run outbound yourself, Salesforge gives you email, LinkedIn and an AI SDR in one place.

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