The brief, descriptive text that appears in the header of an email message, directly above or beside the sender's name. It serves as the first point of contact between the email and the recipient, and its primary purpose is to capture attention and entice the recipient to open the email. A well-crafted subject line is crucial in email marketing and communication, as it influences open rates and engagement. It should be clear, concise, and relevant to the content of the email, often including compelling language or personalized elements to increase effectiveness and reduce the likelihood of being marked as spam.
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