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A personalized block of text or visual element appended to the end of an email message, typically containing information such as the sender’s name, position, company, contact details, and sometimes branding elements like logos or social media links. The signature helps establish the sender’s identity, provides recipients with easy access to contact information, and reinforces the company’s brand.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Cold Email Copy

Cold email copy is the written content of an unsolicited email designed to capture attention, convey value, and drive action. It should be personalized, concise, engaging, and include a clear call-to-action.

Personalization

Email personalization tailors content to recipients' needs, using details like name, company, or industry. In cold emails, it customizes subject lines, greetings, and content to boost engagement.

Snippet

A snippet is a short preview of content, often seen in email inboxes next to the subject line, summarizing the message to help recipients decide whether to open the email.
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