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A brief excerpt or preview of content extracted from a larger body of text, typically used to provide a summary or highlight key information. In email marketing, a snippet refers to a short summary or preview of an email's content that appears in the recipient's inbox, often visible next to the email subject line. This snippet helps recipients quickly understand the email's main message and can influence their decision to open the email.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Cold Email Copy

Cold email copy is the written content of an unsolicited email designed to capture attention, convey value, and drive action. It should be personalized, concise, engaging, and include a clear call-to-action.

Personalization

Email personalization tailors content to recipients' needs, using details like name, company, or industry. In cold emails, it customizes subject lines, greetings, and content to boost engagement.

Signature

An email signature is a personalized block at the end of emails, including the sender's name, role, company, contact info, and branding elements like logos or social media links for identity and accessibility.
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