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Would you trust an AI agent to send cold emails before you had approved the leads?
That concern came up while I was looking into Explee. One recent Trustpilot reviewer said the agent began sending emails after they failed to approve the leads within two hours.
For a tool designed to take cold outreach off your plate, that is a serious concern. You want to reduce manual work without giving up control over who gets contacted or what gets sent.
So I paid $30 to test Explee's agent myself. I wanted to see how it selected leads, the kinds of emails it wrote, and how much control I had once the campaign was running.
Here is what I discovered.
Explee makes it easy to get started. You give it your website, and its AI agent can research your market, refine your ICP, find prospects, write emails, and work toward booking meetings. You also do not need to set up your own email infrastructure.
Explee has 5/5 from 5 G2 reviews, compared with 2.4/5 from 6 Trustpilot reviews. With so few reviews on either platform, I would not rely on the ratings alone.
My take: Explee is worth testing if you want a low-cost way to automate cold outreach, but I would start small and check the leads and messages closely before spending more.
Explee is a broader B2B sales platform, and AutoGTM is the part that handles cold outreach with AI agents.
The setup is very simple. You give Explee your website, and the agent figures out what you sell and who is likely to buy it. It then finds matching prospects, writes personalized cold emails, handles replies, and works to turn interested prospects into booked meetings.
You also do not need to set up separate mailboxes for sending. Outreach goes through Explee's pool of pre-warmed inboxes, while replies come back inside the platform.
So the main idea is to take the usual cold email work off your plate, rather than just giving you a list of leads.
You begin by giving Explee your business website. The agent analyzes it to understand what you sell, research your market and competitors, and identify the types of customers most likely to be a good fit. From there, it handles most of the cold outreach process.
The agent reviews your website to understand your product or service. It also looks at competitors to get a clearer picture of your market and where your offer fits.
Next, the agent suggests potential customer groups and gives each one a fit score based on how closely it matches your business.
For example, in Explee's silk flower supplier example, event designers received a 92% fit score, wedding floral studios 88%, and wedding planners 85%. These scores are specific to that example and do not represent average Explee results.
Once you have chosen your target groups, the agent finds individual prospects within them. It can provide details such as each prospect's name, role, company, and email address, so you do not have to build the list yourself.
The agent then writes a cold email for each prospect. It uses information about the person and their business to make the message relevant and connect your offer to their needs.
Explee sends the outreach through its pool of pre-warmed inboxes, rather than using your business mailbox or domain. Each prospect is assigned a single inbox for the conversation, and any replies appear inside Explee.
When a prospect responds, the agent can continue the conversation. If they are interested, it can guide the discussion toward a meeting and send the calendar invite.
The agent also monitors how each campaign is performing. In Explee's example, audiences are marked as Scaling, Working, or Paused, along with their cost per lead.
Overall, the process is designed to be fairly hands-off. You provide your website, and the agent takes care of much of what follows, including market research, prospecting, email writing, outreach, reply management, and meeting booking.
Yes. AutoGTM covers the main steps needed to run cold email outreach without you managing each part yourself.
It can find prospects, write personalized emails, send them through Explee's pre-warmed inboxes, handle replies, and move interested prospects toward a meeting.
What stands out is how much of the process happens inside one system. You do not have to build prospect lists separately, write every email yourself, or set up your own sending inboxes. Explee handles the sending through its own pool of pre-warmed inboxes, with replies coming back inside the platform.
So, I would look at AutoGTM as an automated cold outreach system rather than just an AI email writer. The convenience comes from handing more of the process to the agent, which also makes control over who gets contacted and what gets sent an important consideration.
AutoGTM combines the main parts of cold outreach in one system. Here are the features that stand out:
The main benefit is that these features work together. You can go from finding the right prospects to sending emails and handling replies without setting up each part separately.
Explee's AutoGTM uses pay-as-you-go pricing. There is no monthly subscription. You choose how much you want to spend based on how many emails you want to send.
I used the $30 option, which gives you 1,000 emails. But you are not limited to $30. The pricing slider shows options from $10 to $100.
The cost is about $0.03 per email. Explee also estimates a cost of $1–$15 per lead. These lead and meeting numbers are estimates, so your actual results may be different.
The nice part is that you can start small without committing to a monthly plan. And if you need to send more emails, you can simply spend more.
User feedback on Explee is mixed across review platforms. It has a 5/5 rating from 5 reviews on G2, while Trustpilot shows a much lower 2.4/5 from 6 reviews. The G2 reviews mostly focus on Explee's lead search and data features rather than AutoGTM specifically.
The newer Trustpilot feedback is more negative. Explee has a 2.4/5 rating from 6 reviews, with 83% of them rated 1-star.
Since there are only 11 reviews across both platforms, I would treat these as useful signals rather than a final picture of every customer's experience.
Explee's AutoGTM is built to take over most of the cold outreach process. So the real question is not whether you want automation. It is how much control you still want while that automation is running.
For me, that is the main trade-off with AutoGTM. The easier you want the setup to be, the more control you may have to give up.
Explee is a good option if you want to start small and let the agent handle most of the cold email process. But reviewers have raised concerns about sender control, localized campaigns, and lead approval, which could matter if you want more control over how your outreach runs.
That is where Agent Frank is worth a look. It also handles prospecting, personalized outreach, replies, and meeting booking. The main difference is that it gives you more control over how the agent works and how your outreach is set up.
You can run it in Auto-Pilot when you want the agent to work on its own, or use Co-Pilot when you want to review and edit its work before moving ahead.
There are a few other differences worth knowing.
Agent Frank also gives you more control over the campaign setup, including send windows, time zones, wait days, language switching, re-engagement, and rules for what the agent should or should not say. You can also use your own domains and mailboxes instead of being limited to one sending setup.
The main trade-off is cost. Explee is easier to try on a small budget, while Agent Frank makes more sense for teams running outbound at a larger scale.
So I would not say Agent Frank is the better option just because it offers more. It is the better fit if you want AI automation but still need more control over leads, messaging, infrastructure, and outreach channels.
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Explee AutoGTM is worth considering if you want to test AI-powered cold email without building the entire setup yourself. It finds prospects, writes and sends emails through pre-warmed inboxes, manages replies, and helps turn outreach into booked meetings.
Its pay-as-you-go pricing also lets you start with a small budget. However, it’s worth considering reviewer concerns about lead approval, sender control, and support for localized campaigns.
If you want more control as you scale, Agent Frank is the alternative I would consider. With Agent Frank, you can choose between Auto-Pilot and Co-Pilot, reach prospects through email and LinkedIn, review leads, customize how the agent communicates, and use your own sending infrastructure.
Explee is a good option for a small test. Agent Frank is better suited to teams that want AI to handle the work while keeping more control over their outbound process.
Want to see how it could work for your team? Explore Agent Frank and book a demo.
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