Start by focusing on companies that are most like your current best-performing merchants and partners: think about those local suppliers, FMCG/D2C brands or logistics vendors already driving strong results on Zepto. Here is why Identifying and targeting lookalike prospects lets you quickly scale what’s working — their success is the best indicator of similar targets who can benefit from Zepto’s 10-minute delivery and real-time inventory strengths. Use Leadsforge to find more of these high-potential brands and merchants in your key cities. Simply provide a list of your existing top partners or describe your ideal customer profile, and Leadsforge will help you build a targeted outreach list.

For a competitive edge, target followers of your rivals’ company pages. Here is why People who engage with competitor pages are already interested in rapid grocery delivery and related innovation — they may be more open to Zepto’s faster, smarter model. All you need to do is share your competitors’ LinkedIn company page links in Leadsforge, and it will gather their engaged followers ready for outreach, giving you a warm head start.

Segment your audience by industry (CPG, D2C, logistics, regional franchise partners), company size (small local brands and mid-market players), and major city hubs where speed matters. Here is why Better segmentation means more relevant messages that speak to the needs and ambitions of each merchant or partner. This is great for marketplaces operating at Zepto’s scale who need to optimize city-specific onboarding and campaign targeting.

For maximum impact, create custom campaigns for each of Zepto’s high-priority categories: fresh produce suppliers, packaged FMCG, D2C beauty/health, frozen foods/meat, and petcare. Here is why Each vertical has unique challenges, opportunities, and decision cycles — verticalized messaging shows you understand their priorities and boosts conversion rates.