Custom Strategy

Zcap Solutions's personal outbound strategy

We’ll share the exact tools that work best for Zcap Solutions in the Payments / Payment Statement Analysis to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Zcap Solutions should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
A great place to start with outbound is to focus on companies that resemble your best customers or the type of company you believe gets the most value from your service. With Zcap, this means targeting finance leaders at mid-market and enterprise merchants who regularly process large volumes of payments. Think multi-location retailers, B2B distributors, and organizations with complex payment structures. Leadsforge allows you to build lists of similar companies by role, industry, and complexity—making it great for your niche and helping you quickly identify new lookalikes to approach.
Competitor Followers
To supercharge your outreach, consider finding finance leaders who already follow competitors or relevant providers on LinkedIn. With Leadsforge, you can quickly pull the followers list of any company’s LinkedIn page—just provide their company name and website, and Leadsforge does the rest. This is an easy way to discover leads who are already interested in payment solutions. Share your competitor’s LinkedIn company page link in Leadsforge and it will find them for you.
Ideal Customer Profile
Focus your outreach on identifying the right teams (finance, treasury, payments, procurement), in your target geographies, handling significant card volumes. You can make your targeting more precise by layering in company size, industry (retail, healthcare, B2B, etc.), and current technology stack (ERP or gateway migrations). Leadsforge lets you apply this structure and then instantly find the right contacts.
Targeting
Segmentation
Segment your prospect list by industry (retail, B2B, healthcare, SaaS), size (monthly card volume), location (major US metros or your best regions), and how well they fit your ideal customer profile. For small sales teams like yours, this keeps the effort focused and ensures you maximize your outreach ROI. Leadsforge makes it easy to pull these custom lists based on your segmentation.
Vertical Slices
Divide your target list into verticals: 1) Retail/hospitality/foodservice 2) B2B distributors and manufacturers 3) Healthcare, education, associations 4) SaaS or platforms managing merchant payments Here is why This approach lets you tailor your messaging, showcase relevant case studies, and speak directly to the prospect’s needs.
Signals
Monitor for key events that signal opportunity, such as recent funding rounds, new CFO or Head of Payments hires, public migrations of ERP/POS systems, or multi-location expansions. Using these triggers in your messaging helps you stand out and connect with prospects at the right moment. Here is why Personalized timing based on real business events makes your outbound more relevant and effective.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge helps you automate your outreach workflows, personalize messages, manage follow-ups, and monitor engagement. For a single-rep sales team or a small agency, this means less manual work and more time spent closing leads. Here is why It’s ideal for your size because it centralizes all sequencing and responses, allowing you to scale smartly without missing a beat.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you the unique ability to build hyper-targeted lead lists around finance decision-makers by industry, processing complexity, and company size. Here is why You get fresh, relevant leads built to match your ideal customer—saving you research time and providing a constant stream of quality prospects to grow your pipeline.
Possible combinations
Pair Mailforge with Primeforge to set up your outbound mailboxes. Primeforge provides prewarmed Google or Microsoft mailboxes, which are critical for best-in-class email deliverability—this means your messages are more likely to land in inboxes, not spam. Mailforge offers easy-to-manage mailboxes with reputation monitoring and sequencing tools. Here is why This combo keeps your cost per send low while ensuring great results. Only look at Infraforge if you ever need to scale far beyond your current volume (100k+ emails/month or more advanced infrastructure). For now, Mailforge and Primeforge are more than enough.
Available Domains
zcapreview.com zcappayments.com zcap-solutions.com zcap-insights.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

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Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study