Start by identifying your best-fit customers – for Zaplar, this means independent and boutique hotels, as well as small hotel groups that value guest experience and are open to new technology. If you already have a few satisfied users, these profiles serve as a model. Leadsforge allows you to find similar hotels by job title, property size, and location, helping you target prospects who are most likely to see value in your solution. Here is why: Focusing on lookalikes of your ideal customers makes each outreach more relevant and increases your chance of a positive reply, which is critical when you’re building reputation as a new YC-backed company.

You can quickly build a list of engaged decision-makers by targeting hotels that follow hotel tech competitors or similar hospitality solutions. All you need to do is provide the name and website of your competitors to Leadsforge. This tool will locate the follower profiles for you. Here is how: Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach in stages: 1) Boutique/independent hotels (10–100 rooms) in key regions 2) Boutique hotel groups and management companies (multi-property, Europe & US) 3) Revenue-focused contacts like Revenue/Distribution Managers for hotels looking to boost upsell 4) Tailor messaging for each segment, referencing their specific priorities (e.g., operations efficiency, guest experience, revenue growth) Here is why: By segmenting your audience, you are able to tailor each message for what matters most to that group, which means better open and reply rates.

Vertical slices help you hone your approach. For Zaplar, focus on: – Independent boutique hotels with 10–200 rooms – Lifestyle and design-led hotels that value tech – Regional hotel groups running several properties This targeting ensures your outreach resonates with decision-makers who prioritize service, operations efficiency, and are open to trying new solutions. Here is why: Laser-targeted vertical slices increase perceived relevance and position you as a partner, not just another vendor.