Your ICP (ideal customer profile) targets multi-site operators in hospitality, retail, hotels, care, and facilities management. Focus on roles that oversee operations, compliance, and people (e.g. Head of Operations, Regional Managers, People Director, Head of Food Safety). Start with UK-based companies, then expand to Ireland, EU, Australia, and the US as you grow. Here is why: These roles are responsible for consistency across locations, audit-readiness, and compliance—all core problems Your Pilla helps solve. You can further refine your targeting by industry vertical, number of locations, and specific job titles, then send those criteria into Leadsforge for list building.

Monitor for signals like new site openings, expansion news, job postings for operational roles, negative reviews mentioning compliance, regulatory incidents, funding or new leadership, and seasonal events. Here is why: These triggers indicate a compelling event or pain that Your Pilla can address now. Using Salesforge, you can automate outreach based on these triggers to ensure your message is timely.

For email infrastructure, start with Mailforge for easily-managed sending and deliverability on a shared IP. Add Primeforge if you want to send from Google or Outlook mailboxes, which boosts trust and reply rates with corporate inboxes. Here is why: Mailforge’s affordable setup helps you launch your outbound quickly and safely. Primeforge gives even greater authenticity, ideal for later-stage campaigns when you want to appear as internal, trusted senders. Use Mailforge for now, and add Primeforge as you scale.