Start by focusing on businesses similar to your best current clients or the ones you would most want to work with. If your top customers are SMBs running Google Ads and using HubSpot who care deeply about analytics—lean into that profile when searching for similar companies. Here is why: These businesses are most likely to see your value and respond well to your marketing. Leadsforge lets you define these characteristics, so you can quickly identify and prioritize companies that look like your proven winners.

Target followers from competitor agency LinkedIn pages for quick traction with relevant prospects. Just provide the competitor’s company name and website in Leadsforge. Here is why: Followers of competitors are already interested in your services or space and are easier to convert. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach into key groups: 1) SMBs running Google Ads and needing conversion tracking help 2) Small agencies in need of GA4/HubSpot experts 3) Upsell/cross-sell to existing clients for CRO or reporting initiatives Here is why: Segmentation lets you personalize your approach, increasing relevance and connection with each audience.

Prioritize verticals like e-commerce, marketing-tech, and service-focused SMBs that actively use digital ads. You can also segment by company size, city (start with Chicago), and industry—for example, retail, SaaS, or professional services. Here is why: Focusing on clear vertical slices means tailored messaging and stronger proof points, accelerating trust and response rates.