Custom Strategy

Xolo Media's personal outbound strategy

We’ll share the exact tools that work best for Xolo Media in the Events Services (B2B events management & custom content) to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Xolo Media should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start with your best sponsors or event partners—those who have paid for seats, sponsored roundtables, or returned for multiple events. Use their company types, size, industries, and job titles as your starting point to find more organizations with similar profiles. Leadsforge helps you easily find these lookalike prospects—just enter details of your favorite past customers and start building lists rapidly. Here is why: Leveraging existing ideal customer data ensures your outreach is highly targeted, focused on those most likely to say yes, and accelerates your pipeline growth.

Competitor Followers

A great and easy way to find high-quality leads is to focus on people already engaged with companies like yours. Just identify your closest competitors or companies running similar executive events. Collect their LinkedIn company page URLs, then paste each page link into Leadsforge. Leadsforge will then find the LinkedIn followers for you so you can reach out directly to audiences actively interested in your niche. Here is why: Targeting these followers gets you in front of audiences already primed for your offer, reducing cold start resistance and improving reply rates.

Ideal Customer Profile

Refine your targeting by focusing on Marketing, Partnerships, Business Development leaders, or Heads of L&D/HR/Procurement/Product at B2B technology and professional services companies in Europe (UK, Nordics, DACH) or globally for virtual events. Segment further by team (e.g., demand gen, partnerships, product), seniority, or geographic region, and send this refined ICP to Leadsforge for rapid list building. Here is why: The sharper your targeting, the more efficient and effective your outreach—leading to higher response rates and conversions.

Targeting

Segmentation

Consider building your lists by: 1) Industry (SaaS, HRTech, EdTech, enterprise software) 2) Company size (focus on 50–2000+ employees) 3) Location (UK, Nordics, DACH—expand to wider Europe/remote as needed) 4) ICP fit—senior marketing, events, or L&D decision makers This structure ensures personalized messages go to the right people in the companies most likely to buy or sponsor. Here is why: Segmentation based on these criteria helps you send highly relevant, engaging messages, improving your chance of getting meaningful replies.

Vertical Slices

Break your outreach down by vertical for even bigger impact: - SaaS companies with recent funding for sponsor invites - HRTech/EdTech firms for both sponsor and L&D leader segments - Professional services/consultancies for B2B event sponsorships - Enterprises in the Nordics, DACH, or UK for in-person initiatives Each slice lets you personalize messaging and offers tailored to that specific vertical, increasing engagement.

Signals

Triggers help you reach out when prospects are most likely to be interested. Use event-based actions, such as: - Companies just raised funding (great timing to pitch sponsor packages or network access) - New hires in target roles (Head of Marketing, Head of Partnerships) - Product launches or major announcements - Attendance at relevant industry conferences (invite for exclusive follow-up roundtables) These triggers make your outreach ultra-relevant and timely.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge is perfect if you later scale your outbound—especially if you add more mailboxes or outbound reps. It coordinates campaigns, automates scheduling, and keeps everything flowing as you grow. Here is why: For boutique teams eyeing future growth, this means you can scale without complexity or losing track of your pipeline.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is essential for building your outbound lists fast—it lets you create hyper-targeted prospect lists, find lookalikes, and identify LinkedIn followers of your competitors or event organizers. All you have to do is define your ICP, choose industry/location/size, or provide competitor links. Leadsforge does all the prospecting and delivers ready-to-use lists for outbound in minutes.

Possible combinations

Start with Mailforge for your personalized, low-volume, highly targeted campaigns and add Primeforge if you want professional Google or Outlook mailboxes for founders or events—making your outreach look credible and helping inbox management. Here is why: Mailforge keeps your sending safe with shared rotating IPs, while Primeforge ensures your emails come from branded, trustworthy mailboxes. If your sending scale grows or you need dedicated mail infrastructure later, you can easily upgrade to Infraforge.

Available Domains

xolomediabeta.com xolomediahq.com xolomediaagency.com xolomediaonline.com

Expected Results

10,000

Prospects Contacted This Month

20 – 40

Sales Calls Per Month

Pricing

Send Emails

Choose No. of Leads

1,000

100,000

Cost

$96 per month

Setup Time

5 Minutes

Reachout to 10,000 Leads via Linkedin & Email

Try Salesforge

Find Leads

Choose No. of Leads

1,000

100,000

Cost

$89 per month

Setup Time

Instant

10,000 Credits to extract Linkedin, Email & Phone Numbers.

Try Leadsforge

Get Mailboxes

Google + Microsoft

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$113 per month

Domains

Cost

$126 per year

Try Primeforge

Get Mailboxes

Shared Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$75 per month

Domains

Cost

$126 per year

Try Mailforge

Get Mailboxes

Private Email

Choose No. of Leads

1,000

100,000

Mailboxes

Cost

$100 per month

Domains

Cost

$126 per year

Try Primeforge

Not sure what tool works for you?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."