Start with your best sponsors or event partners—those who have paid for seats, sponsored roundtables, or returned for multiple events. Use their company types, size, industries, and job titles as your starting point to find more organizations with similar profiles. Leadsforge helps you easily find these lookalike prospects—just enter details of your favorite past customers and start building lists rapidly. Here is why: Leveraging existing ideal customer data ensures your outreach is highly targeted, focused on those most likely to say yes, and accelerates your pipeline growth.

A great and easy way to find high-quality leads is to focus on people already engaged with companies like yours. Just identify your closest competitors or companies running similar executive events. Collect their LinkedIn company page URLs, then paste each page link into Leadsforge. Leadsforge will then find the LinkedIn followers for you so you can reach out directly to audiences actively interested in your niche. Here is why: Targeting these followers gets you in front of audiences already primed for your offer, reducing cold start resistance and improving reply rates.

Consider building your lists by: 1) Industry (SaaS, HRTech, EdTech, enterprise software) 2) Company size (focus on 50–2000+ employees) 3) Location (UK, Nordics, DACH—expand to wider Europe/remote as needed) 4) ICP fit—senior marketing, events, or L&D decision makers This structure ensures personalized messages go to the right people in the companies most likely to buy or sponsor. Here is why: Segmentation based on these criteria helps you send highly relevant, engaging messages, improving your chance of getting meaningful replies.

Break your outreach down by vertical for even bigger impact: - SaaS companies with recent funding for sponsor invites - HRTech/EdTech firms for both sponsor and L&D leader segments - Professional services/consultancies for B2B event sponsorships - Enterprises in the Nordics, DACH, or UK for in-person initiatives Each slice lets you personalize messaging and offers tailored to that specific vertical, increasing engagement.