Custom Strategy

Wren's personal outbound strategy

We’ll share the exact tools that work best for Wren in the Content Studio for Founders & B2B SaaS Teams to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Wren should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
Start by identifying your best current clients—these are often the founders or GTM leaders at SaaS, fintech, or dev tools companies that had a high need for content-led growth and saw clear results from your offering. Use their characteristics (company size, stage, industry) to find similar prospects. Here is why: Companies that already found value in your services are the most likely to help you spot lookalikes who will convert. Use Leadsforge to automatically surface similar companies so you can target new leads with high conversion potential.
Competitor Followers
A great starting move is to target the followers of your main competitors or similar agencies focused on content-led growth. Here is why: People who follow other content studios or marketing consultancies are likely interested in services like yours. All you need to do is share the LinkedIn page link of a competitor within Leadsforge and it will handle the rest for you, turning their audience into your next potential client list.
Ideal Customer Profile
Continue focusing on founders (especially solo/early stage up to Series A), and GTM or Sales leaders in B2B SaaS, fintech, and dev tools. Zero in further by identifying company size (1–10, 10–50, and 10–200 employees), geography (NA, EMEA, or your strongest markets), and product stage. Here is why: The clearer you get about the teams and regions that get the most value from your service, the more qualified your outbound will be. Refine this profile and run it through Leadsforge to get a focused list with high closing potential.
Targeting
Segmentation
Break your campaigns up by both company stage and job function: 1) Solo and early founders (Founder OS outreach) 2) Series A founders/Product founders (Pre-Sale Engine) 3) Heads of Growth/Sales at small/mid SaaS (Pre-Sale Content Engine) 4) Industry verticals (Fintech, dev tools, marketplaces) Here is why: Segmentation by role and stage allows you to personalize messaging and tailor outreach only to those most likely to need and buy your solutions.
Vertical Slices
You should build vertical-specific lists for fintech, dev tools, and marketplaces—these industries have unique pain points and case studies that you can leverage in subject lines and landing pages. Here is why: Targeting by vertical makes it easier to speak directly to a prospective client's context and show relevance immediately, increasing open and reply rates.
Signals
Great entry signals include new funding (seed or Series A), key hires (Head of Growth, VP Sales, Head of Marketing), product launches, or recent public activity like a founder's podcast or blog post. Here is why: Reaching out when there is momentum or change in a company means your outbound will land when the need for growth or new strategy is top of mind. Triggers like these are easy to spot and act on with Leadsforge's filters.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge gives you a streamlined, all-in-one platform to run email campaigns, schedule multi-touch sequences, personalize at scale—perfect for a lean agency with founder-led outreach. Here is why: Campaign orchestration and AI-driven personalization help small teams punch above their weight and keep their engagement high, which matters for high-ticket consultancies where each lead can be substantial revenue.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge is made for agencies like yours that need simple, powerful targeting without manual research. Here is why: It builds precise lists based on ICP, team size, job function, and recent company activity. This means you can go from strategy brainstorming to sending outbound campaigns fast, without worrying about data quality or bounce risk.
Possible combinations
To maximize inbox placement and minimize technical headache, begin with Primeforge for prewarmed Google/Outlook mailboxes (best for founder outreach), then set up Mailforge mailboxes for scalable, low-cost sending. This setup gives you balance between high-touch and high-volume—plus, everything is easy to manage in one place. Here is why: Primeforge's prewarmed mailboxes boost your domain reputation, while Mailforge is built for sending across multiple boxes and domains, perfect for testing and scaling different campaigns. As you grow, Salesforge keeps orchestration tight.
Available Domains
wrenforfounders.com wrencontent.co wrenhq.com getwren.team wrenplaybook.com
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
200,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
200,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
319,456
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
183,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Selected products
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies
Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
Case Study
How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
Vytas Mikulenas
Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
Runs
Multi-Domain
Cold
Outreach
With
The
Forge Stack
Case Study