Focus your outreach on organizations similar to your best existing or ideal customers. Start by targeting districts or institutions that fit your ideal customer profile—especially those who prioritize curriculum alignment, privacy, and adoption of AI or edtech solutions. Leadsforge can help you discover contacts in districts already using tools like Canvas, Schoology, or Clever, which are signals of tech-forward environments open to your offerings. Here is why: Schools and districts already investing in these solutions are more likely to see immediate value in your AI Learning Companions, making your approach relevant and timely. Using Leadsforge, you can quickly find lookalike contacts based on your ICP—simply enter attributes of your best customers to build a targeted list.

Target the audiences following your main competitors or adjacent edtech companies on LinkedIn. With Leadsforge, just provide the LinkedIn company page URL or company website of your competitor, and Leadsforge will help you reach their active followers who are already engaged with similar products. Here is your quick step: Share your competitor’s LinkedIn page link in Leadsforge and it will do the work for you.

Organize your outreach in clear segments: 1) District procurement and edtech decision-makers 2) School principals and department chairs 3) Higher ed professors and directors 4) Parents and students for B2C 5) By geography (states/districts with more pilots or grant funding) 6) Districts with similar edtech integrations (Canvas, Schoology, Clever) Here is why: Smart segmentation lets you tailor messaging (compliance for procurement, pilot kits for classroom leaders) and better track which approaches work best for each group.

Within each segment, you can narrow even further: target districts of certain sizes, schools with high adoption rates for digital tools, or universities focused on AI in education. For even greater impact, consider geographic clusters, such as states with active edtech funding cycles, for your first outreach.