Start your outbound targeting by focusing on companies that are most similar to your current best customers—the ones that see the most value from your high-ticket lead gen services or have renewed/expanded with you. Here is why: These lookalike prospects are more likely to have similar needs and budgets, so your win rate will be higher. Leadsforge can help you build these lookalike lists. Simply define the type of B2B companies you want to go after and let Leadsforge handle the sourcing for you.

Another smart move is to target followers of competitor LinkedIn pages—these are already interested in similar services and likely fit your ICP. Here is why: Company page followers are an untapped group of prospects with proven intent. Just share your competitor’s LinkedIn company page link with Leadsforge and it will find the most relevant prospects for you.

Segment your outreach by: 1) Buyer role: Founders/CEOs, VP Sales, Head of Growth 2) Company type: High-ticket info product companies, lead-gen agencies, commercial real estate/investor products, competitor’s customers 3) Company size: SMB, Scale, or Enterprise 4) Geography: Focus on US/NA for best fit Here is why: Targeted segments give you more personalized and relevant campaigns, lifting replies and booked meetings. You can feed these refined segments straight into Leadsforge for clean prospects.

The WFS Group’s best verticals are likely: 1) High-ticket info product companies (e.g. those selling $2,000+ offers) 2) Performance marketing agencies 3) Real estate education and investor brands 4) High-touch lead-gen and consulting firms 5) Agencies scaling with specialist sales teams Go deeper with segmentation inside each vertical to unlock new prospect pools, especially as you scale.