To quickly reach the right buyers, start by targeting local companies and organizations that closely resemble your current regular catering clients, or the customers you want more of. Think of local businesses, medical and dental offices, schools, event planners, and real estate groups already familiar with your food or services. Leadsforge makes this easy by letting you search for and instantly build lists of similar local offices and organizations who are likely to have recurring catering needs. Here is why: Focusing on these lookalike accounts gives you the highest chance for fast wins—you already know your offer fits, and you’ll see higher open and reply rates with this approach.

If you have competitors or similar cafes serving business catering nearby, you can find potential new clients by focusing on companies that follow or engage with those local pages online. Using Leadsforge, all you need to do is share the LinkedIn company page link of a competitor, and it will find businesses and contacts connected to that page for you. Here is why: This is a smart way to reach buyers who are likely already interested in bagel or breakfast catering, making your outreach more effective and relevant. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Break your prospect list up by types of business and their likely catering needs for better results: 1) Corporate offices needing recurring breakfast programs 2) Event planners and wedding vendors for large, one-off catering 3) Schools, PTAs, and local clubs for fundraiser and event bundles 4) Senior living facilities for breakfast delivery 5) Real estate brokerages and property managers for open-house catering Here is why: Segmenting ensures you’re sending the right offer to the right contact at the right moment, making every email far more likely to get a reply.

For Westmont Bagel, verticals like corporate offices, K–12 schools, event planners, and health care offices provide the biggest catering opportunities. Slice your campaigns by each vertical and adjust your email message to match their common needs—like Monday breakfast delivery for offices, fundraiser packages for schools, or free sample trays for event planners. Here is why: When your outreach talks directly to a vertical’s typical use case, you instantly appear more relevant and boost your chance of booking a meeting or catering order.