Start by focusing on the customers who receive the most value from your platform: global marketing teams and agencies, especially those in the beauty, fashion, sports, and luxury sectors. By targeting companies and brands similar to your best clients, you maximize your chances of early outbound success. Here is why: These customers are already proving the ROI of WeArisma, so similar organizations are likely to see value quickly too. Leadsforge can help you find these lookalikes—simply define your top-performing customer types or upload a list, and the platform will generate matches for you.

It’s a smart move to identify people following the LinkedIn pages of your biggest competitors or adjacent AI influencer platforms. These followers are interested in your space and may be more open to evaluating a better solution if approached correctly. Share their LinkedIn company page link in Leadsforge and it will find it for you. This is a quick way to gather a list of high-intent prospects.

Segment your outreach based on: 1) Buyer role (e.g., Social, Brand, Performance Marketing leads) 2) Industry vertical (Beauty, Fashion, Sports, Agencies, Luxury, Media, Retail) 3) Region (US, UK/EU, APAC) 4) Account type (Brand vs Agency) Here is why: Matching messaging to a segment’s role and context increases engagement and reply rates. Salesforge allows you to personalize sequences at scale for each segment.

Target the largest opportunity verticals with tailored messaging and lead magnets. For WeArisma, focus on: 1) Beauty & Skincare 2) Fashion & Apparel 3) Sports & Athleisure 4) Luxury 5) Media & Entertainment 6) Retail Here is why: Messaging that incorporates industry-relevant data or case studies (such as a State of Influence snippet for Beauty) is more likely to get attention and start conversations.