Custom Strategy

Way2 ecommerce's personal outbound strategy

We’ll share the exact tools that work best for Way2 ecommerce in the Ecommerce consulting / Magento development to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Way2 ecommerce should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start by targeting companies that closely resemble your best current customers—Magento and Adobe Commerce stores, especially those already investing in internationalization or ERP integrations. Leadsforge can help you find businesses similar to the ones who benefit most from your technical audits or Magento performance work. Provide your top client profiles or ideal buyer persona details in Leadsforge to get a list of matches you can reach out to. Here is why: Focusing on customer lookalikes ensures you pursue prospects most likely to care about your offering, making your outreach highly relevant and improving response rates from the start.

Competitor Followers

If you want to uncover engaged prospects, check the followers of your competitor pages on platforms like LinkedIn. Just share the LinkedIn company page link of a competitor in Leadsforge, and it will identify the people who are following them for you. Here is why: These people are already interested in Magento or ecommerce solutions and may be ready to consider your services when approached with the right message.

Ideal Customer Profile

Continue focusing on eCommerce managers and technical decision-makers at SMB and mid-market retailers/brands using Magento or Adobe Commerce. Refine your target by geography (Spain, Portugal, EU, LATAM), relevant vertical (apparel, food & beverage, manufacturing), and team size. You can easily add or remove geographic or industry filters in Leadsforge before building your list to get as precise as you want. Here is why: This multilayer ICP definition ensures you avoid wasting time on companies too large or too small, and can align messaging to their specific needs.

Targeting

Segmentation

Segment your outbound lists by platform (Magento 2 vs Adobe Commerce), company size, and industry. Further, slice based on signals like 'Magento,' 'ERP,' or 'international expansion' needs. For example: 1) Magento SMB Spain & Portugal, 2) Magento + ERP integration leads in EU, 3) Companies mentioning site speed or upgrades. Here is why: Segmentation enables highly personalized outreach and tailored value propositions, which increase your chances of converting leads into meetings and projects.

Vertical Slices

Key vertical slices to pursue include retail brands, manufacturers selling direct to consumer, food & beverage, and specialist marketplaces—all with operational or technical Magento needs. Consider targeting companies planning new market launches or digital transformation initiatives, as these often require your expertise. Here is why: Narrowing your focus to these slices helps maximize relevance with your messaging and increases the likelihood of finding immediate pains you can solve.

Signals

Look for signals like recent mentions of Magento migration, ERP project rollouts, jobs for ecommerce developers, or public complaints about site speed and conversion rates. Also, watch for companies announcing readiness for peak seasons or opening new country markets. Leadsforge is excellent for identifying companies with such timely triggers. Here is why: Acting on these triggers ensures you’re contacting prospects when they’re most in need of help, which can drive higher response and conversion rates.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge helps streamline your entire outbound process, letting you run outreach sequences, monitor engagement, and personalize at scale—perfect for a growing ecommerce consultancy like Way2 ecommerce. It keeps your pipeline full by automating much of the heavy admin work while remaining easy for a small team. Here is why: With limited staff, automation and tracking are essential for staying organized, scaling up outreach, and focusing efforts where they matter most.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge is your starting point for finding highly targeted and validated leads. It enables you to build segmented lists by platform, company size, industry, location, and even based on competitor or customer lookalikes. Plus, all emails are pre-validated so you don’t risk damaging your domain reputation. Here is why: You don’t waste time or resources chasing invalid contacts, and your campaigns reach real decision-makers who fit your exact criteria.

Possible combinations

To ensure high deliverability and a professional sender image, we recommend starting with a mix of Primeforge mailboxes (Google or Microsoft; they warm up fast and improve inbox placement) and Mailforge for campaign flexibility and mailbox/domain rotation. This gives you both reliability and scalability for your growing outreach. Only consider Infraforge if you later need your own dedicated IP or advanced whitelabeling as your sending volume grows. Here is why: This setup prevents deliverability issues right from the start, so your carefully crafted emails actually get seen.

Available Domains

tryway2ecommerce.com way2ecommercepro.com way2ecommercehq.com way2ecommerceapp.com way2ecommerceteam.com

Outreach Layer

Running & Managing Everything

Get 14 day Free Trial

Growth base plan

Cost

$96 / month

10,000 Active contacts & Emails

Growth plan

200,000

Emails

Cost

800,000

$96 / month

1,000 Personalization credits

Growth plan

200,000

Cost

$130 / month

1,000 Validation credits

Growth plan

319,456

Cost

$228 / month

100,000

Cost

Lead Generation Layer

Search Engine For Leads

Get 100 Free Credits

2,000 Active contacts & Emails

Tier 12

200,000

Export Credits

Cost

800,000

$96 / month

Leadsforge Essential Plan

Cost

$49 / month

Infrastructure Layer

Primeforge + Mailforge recommended combo

Google & MS365 Infrastructure

Try Primeforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Distributed Email Infrastructure

Try Mailforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Private Email Infrastructure

Try Infraforge

8,000 Leads to process

Tier 12

183,000

Mailboxes

Cost

Domains

Cost

$96 / month

$112 / month

Selected products

Salesforge

Sales Execution

$96

/ month

Leadsforge

Search Engine For Leads

$49

/ month

Primeforge

Google & MS365 Infrastructure

$123

/ month

Mailforge

Distributed Email Infrastructure

$86

/ month

Infraforge

Private Email Infrastructure

$109

/ month

Estimated total

$2,608

/month

Need help to assemble your stack?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."