Start by targeting companies that resemble your very best customers — established mid-market and enterprise retail brands with strong online footprints. Focus on brands similar to H&M, Björn Borg, and Nudie Jeans. You can use Leadsforge to find a list of new companies fitting this ideal profile quickly. Here is why: Targeting lookalikes of your top customers increases your chance of success—these companies already have a proven need for your platform and will respond well to relevant case studies and benchmarks.

It's a smart move to go after professionals who follow your top competitors' company pages. All you need to do is provide the company name and website in Leadsforge and it will help you identify potential contacts from those followers. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Start with practical segments to personalize messaging and campaigns. For example: 1) Retail brands in Fashion & Apparel 2) Multi-brand retailers or those expanding into new countries 3) Agencies or technology partners Segmenting by industry, company size, location, and ICP fit helps ensure each campaign is relevant and effective. Here is why: Tailoring your approach to each segment boosts engagement and reply rates, making your campaigns more successful.

Organize campaigns around specific verticals like fashion retail, beauty, or electronics, or by operational focus such as multi-market expansion or loyalty program management. This allows you to deliver personalized insights and case studies that resonate with decision-makers in each slice. Here is why: Speaking directly to the needs and challenges of each sub-sector positions Voyado as an expert and elevates your credibility.