Custom Strategy

Vormats's personal outbound strategy

We’ll share the exact tools that work best for Vormats in the IT Services / Video SaaS to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Vormats should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
To find new prospects that are most likely to become your best customers, start by targeting companies that are similar to your current top customers like KPN, PwC, Disney, Lidl, and Just Eat. These organizations have already shown the value of Vormats' platform for large-scale employer branding and internal communications. Leadsforge lets you identify and build lists of businesses that match your ideal profile based on size, industry, and team structure. Here is why Going after companies that resemble your best customers increases your chances of success and helps you quickly build trust in your outreach messaging.
Competitor Followers
One smart early move is to target followers of your direct competitors’ LinkedIn pages. Just share the LinkedIn company page link (along with the company’s name and website) inside Leadsforge, and the tool will return a list of people who are already interested in similar solutions. Here is why Company page followers are more likely to be receptive, as they are already learning about comparable platforms or seeking video solutions for their teams. All you have to do is provide the competitor’s company page in Leadsforge to get started.
Ideal Customer Profile
Begin by focusing on roles in HR, Talent Acquisition, Employer Branding, Internal Communications, and Learning & Development at companies with 200+ employees, especially within retail, telecom, consumer goods, professional services, education, and large hospitality or tech sectors. You can refine this further by targeting businesses in specific countries like the Netherlands, DACH region, and the UK. Leadsforge allows you to segment based on team function, geography, and company size, so you only build outreach lists that fit your exact needs. Here is why The more tightly you match your target to your ideal customer, the greater your response rates and demo conversions will be.
Targeting
Segmentation
To maximize your outreach results, consider segmenting your prospects by: 1) Industry (Retail, Telecom, Logistics, Education, Professional Services) 2) Company Size (>200 employees for mid-market/enterprise fit) 3) Geographic Region (NL, DACH, UK) 4) Job Title/Function (HR/Talent, Employer Brand, Internal Communications, L&D, Marketing) 5) Recent activity (recent hiring spikes or new HR initiatives) Here is why Segmentation lets you tailor your messaging for each group, making your outreach more relevant and effective while saving time on unqualified prospects.
Vertical Slices
Prioritize retail, telecom, and consumer goods companies with distributed workforces, since these verticals traditionally have strong needs for scalable internal comms and branded recruitment content. Education and large hospitality also offer promising specialized use-cases (onboarding/training videos). Here is why These verticals experience frequent hiring and communication challenges, making them a prime fit for Vormats’ strengths in quick onboarding and consistent employer branding.
Signals
Monitor for events that signal readiness for your solution, such as: 1) New job postings or hiring spikes (LinkedIn, Greenhouse, company careers page) 2) Recent employer awards or 'Best Place to Work' distinctions 3) Announced office openings or expansions 4) Programs for employee onboarding or training 5) Competitor feature launches and customer success stories Here is why Reaching out when a company has a clear people-related initiative or recent hiring push will resonate more and boost meeting rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge makes it easy to orchestrate, personalize, and automate your entire outbound campaign from one place. You can set up multi-touch sequences blending email, LinkedIn, and video, track performance, run A/B tests, and use AI-driven personalization to boost replies. Here is why Everything is designed for efficiency and visibility: you get consistent messaging, better analytics, and scalable outreach across your small team with minimal manual work.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps Vormats quickly build and enrich high-quality lead lists by pinpointing the exact roles, company sizes, and verticals that matter for your business. It’s a huge time-saver and ensures your outreach always starts with the right contacts—instead of generic lists—driving better reply and meeting rates. Here is why Good data is the foundation of successful outbound, especially for teams wanting to focus energy only on high-fit prospects.
Possible combinations
For your email infrastructure, use Primeforge for your Google and Microsoft mailboxes to maximize deliverability and reputation management. Complement this with Mailforge for extra scale, template testing, and multi-channel support on a shared IP pool. There’s no need to move to Infraforge (dedicated IPs) until your campaigns consistently reach higher volumes or you want ultimate control. Here is why Primeforge + Mailforge together let you safely scale, protect your main brand domain, and A/B test which sending approach gets better results.
Available Domains
vormatsnew.com vormatsteam.com vormatsco.com
Expected Results
10,000
Prospects Contacted This Month
20 – 40
Sales Calls Per Month
Pricing
Send Emails
1,000 Leads to reachout
10,000
410,000
Cost
$96 per month
Setup Time
5 Minutes
Reachout to 10,000 Leads via Linkedin & Email
Try Salesforge
Find Leads
8,000 Leads to extract
8,000
100,000
Cost
$40 per month
Setup Time
Instant
10,000 Credits to extract Linkedin, Email & Phone Numbers.
Try Leadsforge
Get Mailboxes
Google + Microsoft
0 Leads to process
0
100,000
Mailboxes
25
Cost
$113 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Shared Email
0 Leads to process
0
100,000
Mailboxes
25
Cost
$75 per month
Domains
9
Cost
$126 per year
Get Mailboxes
Private Email
0 Leads to process
0
100,000
Mailboxes
25
Cost
$100 per month
Domains
9
Cost
$126 per year
Total price
$600
per month
Not sure what tool works for you?

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Achieved
an
85.26%
Positive
Reply
Rate
and
a
$2.86
CAC
With
Salesforge,
Mailforge
&
Warmforge
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How
Reached
Over
214K
Prospects
With
a
16%+
Positive
Reply
Rate
Case Study
“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.
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Founder, Lean Sales Systems
“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
Roman Hipp
Co-founder, bettercontact.rocks
"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."
Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
How
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Cold
Outreach
With
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Forge Stack
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