Custom Strategy

Vormats's personal outbound strategy

We’ll share the exact tools that work best for Vormats in the IT Services / Video SaaS to scale your outbound efforts and help you build more pipeline.
Prepared by Agent Frank
#1 AI SDR

Here's what Vormats should do to generate more qualified meetings every month.

Lead generation
Customer Lookalikes
To find new prospects that are most likely to become your best customers, start by targeting companies that are similar to your current top customers like KPN, PwC, Disney, Lidl, and Just Eat. These organizations have already shown the value of Vormats' platform for large-scale employer branding and internal communications. Leadsforge lets you identify and build lists of businesses that match your ideal profile based on size, industry, and team structure. Here is why Going after companies that resemble your best customers increases your chances of success and helps you quickly build trust in your outreach messaging.
Competitor Followers
One smart early move is to target followers of your direct competitors’ LinkedIn pages. Just share the LinkedIn company page link (along with the company’s name and website) inside Leadsforge, and the tool will return a list of people who are already interested in similar solutions. Here is why Company page followers are more likely to be receptive, as they are already learning about comparable platforms or seeking video solutions for their teams. All you have to do is provide the competitor’s company page in Leadsforge to get started.
Ideal Customer Profile
Begin by focusing on roles in HR, Talent Acquisition, Employer Branding, Internal Communications, and Learning & Development at companies with 200+ employees, especially within retail, telecom, consumer goods, professional services, education, and large hospitality or tech sectors. You can refine this further by targeting businesses in specific countries like the Netherlands, DACH region, and the UK. Leadsforge allows you to segment based on team function, geography, and company size, so you only build outreach lists that fit your exact needs. Here is why The more tightly you match your target to your ideal customer, the greater your response rates and demo conversions will be.
Targeting
Segmentation
To maximize your outreach results, consider segmenting your prospects by: 1) Industry (Retail, Telecom, Logistics, Education, Professional Services) 2) Company Size (>200 employees for mid-market/enterprise fit) 3) Geographic Region (NL, DACH, UK) 4) Job Title/Function (HR/Talent, Employer Brand, Internal Communications, L&D, Marketing) 5) Recent activity (recent hiring spikes or new HR initiatives) Here is why Segmentation lets you tailor your messaging for each group, making your outreach more relevant and effective while saving time on unqualified prospects.
Vertical Slices
Prioritize retail, telecom, and consumer goods companies with distributed workforces, since these verticals traditionally have strong needs for scalable internal comms and branded recruitment content. Education and large hospitality also offer promising specialized use-cases (onboarding/training videos). Here is why These verticals experience frequent hiring and communication challenges, making them a prime fit for Vormats’ strengths in quick onboarding and consistent employer branding.
Signals
Monitor for events that signal readiness for your solution, such as: 1) New job postings or hiring spikes (LinkedIn, Greenhouse, company careers page) 2) Recent employer awards or 'Best Place to Work' distinctions 3) Announced office openings or expansions 4) Programs for employee onboarding or training 5) Competitor feature launches and customer success stories Here is why Reaching out when a company has a clear people-related initiative or recent hiring push will resonate more and boost meeting rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Do Outbound Using
Unlimited Linkedin Profiles
Unlimited Mailboxes
Unlimited Premium Warmup
ESP Matching for increased delivery
Here’s Why
Salesforge makes it easy to orchestrate, personalize, and automate your entire outbound campaign from one place. You can set up multi-touch sequences blending email, LinkedIn, and video, track performance, run A/B tests, and use AI-driven personalization to boost replies. Here is why Everything is designed for efficiency and visibility: you get consistent messaging, better analytics, and scalable outreach across your small team with minimal manual work.
Find Leads using
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge helps Vormats quickly build and enrich high-quality lead lists by pinpointing the exact roles, company sizes, and verticals that matter for your business. It’s a huge time-saver and ensures your outreach always starts with the right contacts—instead of generic lists—driving better reply and meeting rates. Here is why Good data is the foundation of successful outbound, especially for teams wanting to focus energy only on high-fit prospects.
Possible combinations
For your email infrastructure, use Primeforge for your Google and Microsoft mailboxes to maximize deliverability and reputation management. Complement this with Mailforge for extra scale, template testing, and multi-channel support on a shared IP pool. There’s no need to move to Infraforge (dedicated IPs) until your campaigns consistently reach higher volumes or you want ultimate control. Here is why Primeforge + Mailforge together let you safely scale, protect your main brand domain, and A/B test which sending approach gets better results.
Available Domains
vormatsnew.com vormatsteam.com vormatsco.com
Infrastructure Layer
Primeforge + Mailforge recommended combo
Google & MS365 Infrastructure
Try Primeforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Distributed Email Infrastructure
Try Mailforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Private Email Infrastructure
Try Infraforge
8,000 Leads to process
Tier 12
0
100,000
Mailboxes
Cost
Domains
Cost
25
$96 / month
8
$112 / month
Outreach Layer
Running & Managing Everything
Get 14 day Free Trial
Growth base plan
Cost
$96 / month
10,000 Active contacts & Emails
Growth plan
0
270,000
Emails
Cost
800,000
$96 / month
1,000 Personalization credits
Growth plan
0
9,000
Cost
$130 / month
1,000 Validation credits
Growth plan
0
535,000
Cost
$228 / month
300 Social actions
Growth plan
0
100,000
Cost
$228 / month
Lead Generation Layer
Search Engine For Leads
Get 100 Free Credits
2,000 Active contacts & Emails
Tier 12
0
200,000+
Export Credits
Cost
800,000
$96 / month
Leadsforge Essential Plan
Cost
$49 / month
Selected products
Primeforge
Google & MS365 Infrastructure
$123
/ month
Mailforge
Distributed Email Infrastructure
$86
/ month
Infraforge
Private Email Infrastructure
$109
/ month
Salesforge
Sales Execution
$96
/ month
Leadsforge
Search Engine For Leads
$49
/ month
Estimated total
$2,608
/month
Need help to assemble your stack?

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Achieved
an
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Positive
Reply
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and
a
$2.86
CAC
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Over
214K
Prospects
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a
16%+
Positive
Reply
Rate
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“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!
Sam Momani
CEO, LinkedDNA
"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."
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Co-founder, bettercontact.rocks
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Carlos Palop
CEO, UniteSync
"I only uploaded 40 contacts and I've had 3 positive replies."
Stuart Brent
Founder, Vacord Screen Printing
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