Here's what VET Advisory Group should do to generate more qualified meetings every month.
Lead generation
A great way to start outbound is to focus on organizations that already look like your best customers. For VET Advisory Group, this means prioritizing outreach to RTOs that match your top clients—independent and small-to-mid sized RTOs across Australia, whether they’re applying for registration, tackling audit cycles, or expanding into CRICOS/ELICOS. Use Leadsforge to quickly find and build a new list of similar RTOs or educational providers based on these profiles. Here’s why
Focusing on lookalikes helps you reach decision-makers who are most likely to need your ecosystem of compliance services and have proven to engage with firms like yours.
For competitive advantage, consider building a list of followers from competing consultancy or RTO compliance businesses on LinkedIn. With Leadsforge, you only need to share the LinkedIn company page link of your competitors—just paste their company name or website into Leadsforge and let it surface a fresh list of potential prospects following those pages. Here’s why
Followers of competitor pages are already interested in this market and likely to engage with expertise-driven content, lead magnets or offers similar to yours.
To get the best results from your outbound, map out your ideal customer profile in detail. Start by segmenting by decision-maker roles (Owner/CEO, Head of Compliance, Training/Operations Manager), then layer in RTO size and whether they provide ELICOS/CRICOS. You can also segment by state, since compliance trends and regulatory events differ across VIC, NSW, QLD, and WA. Leadsforge makes it simple to specify these details, export your refined lists, and keep your focus on high-fit leads only. Here’s why
Targeting by geography, size, and team structure ensures your outreach is tailored and relevant—making decision-makers more likely to respond.
Targeting
Effective outbound relies on creating manageable segments. For VET Advisory Group, start with three key buckets:
1) New/pre-registration RTOs (owners/founders)
2) Existing RTOs needing CRICOS/ELICOS or experiencing growth (operations/compliance roles)
3) RTOs in or approaching audits (compliance managers)
You can further break down each segment by state, student cohort (ELICOS vs non-ELICOS), and RTO size for extra precision. Here’s why
This approach keeps your messaging relevant, allows for clear personalization, and lets you match the right lead magnet or offer to the right audience.
Think of your vertical slices as customized micro-markets inside the broader RTO landscape. For example, new RTO startups, established CRICOS/ELICOS providers, and multi-campus RTOs each face unique audit or compliance challenges. Also consider slicing by student volume or state to match your service specialties to each audience’s real pain points. Here’s why
Vertical segments make your value more obvious to each prospect group and let you highlight case studies or quick wins they’ll relate to.
Catch prospects’ attention by reaching out when they’re most likely to need help. The best real-time triggers for RTOs are
1) New public ASQA or CRICOS rule changes
2) Recent job posts for compliance/training roles
3) Opening new locations or showing social growth
4) Negative audit results or newly scheduled audits
5) Public registration filings for new institutes
Here’s why
Trigger-based outreach appears timely and helpful—boosting open rates, reply rates, and booked consultation chances.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is designed for companies like yours who want to automate, personalize, and analyze outbound without the steep learning curve. Use it to run multi-touch, tailored email sequences (e.g., sharing your RTO Audit Readiness Checklist or ‘Compliance Blueprint’), track replies and bookings, and test what messages convert best.
Here’s why
Its AI-supported personalization and easy reply tracking help you efficiently convert niche, high-value leads with less manual effort.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge empowers your small marketing team with instant access to fresh, targeted lists—no need to buy broad, inaccurate contact databases. Whether you’re targeting new RTOs, specific compliance managers, or competitive company followers, Leadsforge delivers export-ready lists with just a few filters (state, size, CRICOS/ELICOS, recent activity).
Here’s why
Time saved on list-building can be reinvested into content, outreach, or consultations—giving you more touches with the right prospects, faster.
Start with Mailforge for easy mailbox hosting, warmup, and shared sending—ideal for your scale. Mailforge keeps setup and deliverability simple, and you can quickly ramp new mailboxes as your outreach grows. Primeforge can also layer in AI-generated personalization for even greater reply rates. Only consider Infraforge if your email sending volume and reputation needs expand past what Mailforge comfortably supports.
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