Custom Strategy

Variable's personal outbound strategy

We’ll share the exact tools that work best for Variable in the Technology (Sustainability / LCA platform for manufacturers) to scale your outbound efforts and help you build more pipeline.

Prepared by Agent Frank

#1 AI SDR

Recommended Forges

Search Engine For Leads

Primeforge

Google & MS365 Infrastructure

Mailforge

Distributed Email Infrastructure

Still have questions?

Here's what Variable should do to generate more qualified meetings every month.

Lead generation

Customer Lookalikes

Start with companies where you've had early traction—your best customers or those you imagine as perfect fits for dynamic LCA solutions. This typically means mid-to-large manufacturing brands with visible sustainability initiatives or compliance with EU Ecodesign/EPD standards. With Leadsforge, you can quickly find similar companies and expand your outreach list based on real-world fit. Here is why: Focusing on lookalikes first increases your demo conversion rates because you are targeting prospects already proven (or highly likely) to benefit from your platform. You can use Leadsforge to build a list of similar companies or discover companies that match your ideal customer profile (ICP) characteristics.

Competitor Followers

To discover warm leads and active professionals in your competitive landscape, start by capturing followers from your competitors’ company pages. This lets you tap into an audience already interested in LCA, EPD, or sustainability tech. You only need a company’s name and website to get started in Leadsforge. Here is why: Followers of your competitors may be open to new, faster, or more automated tools. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Ideal Customer Profile

Identify and prioritize contacts at manufacturers who are responsible for sustainability and product innovation. Focus on roles like Head of Sustainability, Head of R&D, Product Manager, and Procurement leads, especially in the Nordics, DACH, and UK regions. You can refine your targeting further by narrowing down company size or sub-sector and then send these criteria to Leadsforge for precise list generation. Here is why: Targeting the right personas within your ideal customer companies maximizes the likelihood of booking qualified demos and accelerates sales cycles.

Targeting

Segmentation

Segment your outreach using these broad but effective filters: 1) Industry (Manufacturing: industrial, furniture, electronics, building materials) 2) Company size (focus on enterprise and mid-market: 50–5,000 employees) 3) Geography (start with Nordics, DACH, and UK) 4) ICP fit (job titles like Sustainability, R&D, Product, Procurement leads) Here is why: Smart segmentation increases personalization, boosts your reply rates, and keeps your campaigns highly relevant.

Vertical Slices

Break your lists into vertical slices for more tailored messaging. For Variable, you might create separate sequences for industrial manufacturers, furniture producers, electronics/component suppliers, and even those using legacy LCA solutions. Here is why: The more specific your approach, the easier it is to address each group’s unique pain (e.g., faster EPDs for electronics vs. regulatory compliance for building products).

Signals

Look for outbound triggers such as new product launches, sector sustainability reporting deadlines, recent sustainability-focused hires, or supply-chain disruption news. Here is why: Reaching out when your solution is immediately relevant to a company’s announced initiatives dramatically increases your chance of engagement.

Outbound Stack We Recommend:

Every company should choose outbound tools that work specifically for their industry.

Do Outbound Using

Unlimited Linkedin Profiles

Unlimited Mailboxes

Unlimited Premium Warmup

ESP Matching for increased delivery

Here’s Why

Salesforge automates complex multi-touch outbound sequences, lets you easily personalize your outreach at scale, and helps small teams like yours achieve enterprise-level cadence with fewer manual steps. It also integrates well with your existing stack as you grow. Here is why: For a lean team that wants high reply rates and demo bookings, Salesforge saves time, ensures consistency, and helps you experiment with different messaging to see what works best.

Find Leads using

Latest & High Quality Contact Data

Find Competitor’s LinkedIn Page Followers

Highest Data Coverage (10+ Providers)

Find Lookalikes of your Customers

Find Linkedin, Email & Phone Number

Here’s Why

Leadsforge gives you the flexibility to build, export, and refine highly targeted lead lists with built-in enrichment—no manual prospecting required. Whether you need a handful of specialized sustainability contacts or broad lists for A/B testing, it's plug-and-play. Here is why: Outbound only works if you have the right data and segmentation. Leadsforge streamlines list-building so you can focus on messaging and meetings.

Possible combinations

For mailbox setup, we recommend using Primeforge to manage your Google or Microsoft mailboxes for higher deliverability. Pair it with Mailforge for shared IPs and mailbox management as you launch your initial campaigns. Together, these tools simplify setup, scale securely, and keep you compliant as you grow. Here is why: Primeforge ensures you get the benefits of official email environments, boosting inbox placement, while Mailforge offers simple, low-cost managed mailboxes for your senders.

Available Domains

variable-team.com variable-support.com

Expected Results

10,000

Prospects Contacted This Month

20 – 40

Sales Calls Per Month

Pricing

Send Emails

1,000 Leads to reachout

10,000

410,000

Cost

$96 per month

Setup Time

5 Minutes

Reachout to 10,000 Leads via Linkedin & Email

Try Salesforge

Find Leads

8,000 Leads to extract

8,000

100,000

Cost

$40 per month

Setup Time

Instant

10,000 Credits to extract Linkedin, Email & Phone Numbers.

Try Leadsforge

Get Mailboxes

Google + Microsoft

0 Leads to process

100,000

Mailboxes

Cost

$113 per month

Domains

Cost

$126 per year

Try Primeforge

Get Mailboxes

Shared Email

0 Leads to process

100,000

Mailboxes

Cost

$75 per month

Domains

Cost

$126 per year

Try Mailforge

Get Mailboxes

Private Email

0 Leads to process

100,000

Mailboxes

Cost

$100 per month

Domains

Cost

$126 per year

Try Primeforge

Total price

$600

per month

Not sure what tool works for you?

10,000+ Businesses Run on Salesforge

View all Case Studies

Debt Investment

Case Study

Debt Investment

Case Study

“Salesforge and your other products, and your fast support team were crucial in my first 2 years running a lead generation agency. As a solo founder, generating leads for myself and my clients is challenging. Salesforge helped me create a "lean and mean" pipeline. With a small investment of time and money, I often receive so many leads that I have to pause my campaigns.”

Vytas Mikulenas

Founder, Lean Sales Systems

“I've used many platforms and no one beats Salesforge on email deliverability and ease of use. Every week the team adds new features and the support is excellent!”

Sam Momani

CEO, LinkedDNA

"Salesforge's new infrastructure is a game-changer. Big boost for my deliverability and sending capacity. I've tried multiple outreach tools and let me tell you: it's a must-have for everyone that is serious about cold emailing at scale."

Roman Hipp

Co-founder, bettercontact.rocks

"Our CAC is currently $2.86, and we expect it to decrease even further. We’re currently onboarding 4 to 5 new music creators every day. We truly believe in what you’re building at Salesforge. Your guidance on how to scale and reach the right customers has been a game changer for us. Tying your strategy of setting up domains + inboxes + warming up + daily limits with our royalty audit lead magnet has allowed us to grow efficiently, bringing in strong results without excessive effort. It’s made a real difference."