Start by identifying your best current users: tech companies, SMBs, agencies, and hiring managers benefiting most from fast, AI-driven hiring automation. Here is why Focusing on your strongest ICPs first increases your chances of seeing early demo bookings and conversions. Use Leadsforge to replicate these types of companies, helping you find organizations just like your best customers. Simply describe who your most satisfied clients are—Leadsforge handles the rest, surfacing similar businesses ideal for your outreach.

For competitor analysis, you can easily find prospects who are already following or engaging with similar HR SaaS companies. These individuals often signal active interest in HR tech. Here is why Targeting company followers gives you a head start, as they're likely already aware of your solution space. Just provide the competitor's LinkedIn page or website to Leadsforge, and it will automatically reveal the profile lists for you. Share their LinkedIn company page link in Leadsforge and it will find these prospects for you.

We recommend three main segments for your initial campaigns: 1) SMB Tech Companies (10–200 employees): VP/Head of Talent, Talent Acquisition Manager, People Ops. 2) Recruiting / Staffing Agencies: Owner, Head of Delivery, Senior Recruiters. 3) Mid-Market Hiring Managers (Engineering/Product): Companies with active job postings, Engineering Managers, Product Leaders. Here is why Segmenting by company type and persona ensures that your messaging aligns with the unique pain points of each group, improving relevance and engagement rates. Leadsforge makes it simple to build each segment so you can test and iterate across them.

For HR SaaS, focus on companies in tech, SaaS, professional services, and recruiting/staffing verticals. You can dial in further by location (e.g., US, UK, DACH), size, and recent funding activity. Here is why Different verticals have specific hiring needs and processes, especially during periods of growth or expansion—targeting those most likely to need AI recruiting automation increases your odds of success.