The fastest way to find new high-converting leads is to go after your best customers first. Start by profiling your top clients: successful mid-market DTC brands in the food & beverage, health & nutrition, and personal care categories. You can use Leadsforge to discover companies that resemble these top customers in terms of size, product type, and Amazon activity. Here is why: Targeting brands similar to your best existing clients gives you the highest chance of quick wins, since you already solve problems for companies just like them. Leadsforge allows you to automate this process — simply upload a list of current clients into Leadsforge, and it will analyze and find similar companies ready for outreach.

A great way to find relevant prospects is to target the audiences already following your competitors or market leaders. With Leadsforge, you don’t need to manually gather follower information. You only need to share the LinkedIn company page link of your key competitors or industry leaders in Leadsforge, and it will discover and match these followers for you.

Segment your audience by important factors like industry vertical (CPG, health and nutrition, personal care), company size (mid-market brands with £1–£100M revenue), and geography (UK, US, Germany). You can also separate outreach by the buyer’s role – for example, have one sequence for Heads of Amazon/Marketplace Managers, and another for Marketing Directors or Founders. Here is why: Segmentation increases response rates by making your messaging more relevant for each group, which is especially important for companies in advertising and Amazon consultancy aiming to maximize outreach effectiveness and personalization.

Focus your outbound campaigns by creating vertical-specific messaging – for example, run one campaign for food & beverage brands and another for supplements or nutrition. Adapt your email sequences and value props to each vertical based on their most common Amazon pain points (e.g., buy box issues in nutrition vs. A+ content gaps in grooming). Here is why: Vertical slices improve your credibility and show prospects you understand their industry’s unique challenges, which builds trust and rapport from the very first touch.