Focus first on customers who most closely match who you want more of—your ideal property managers, leasing professionals, or rental portfolio owners. Here is why: Starting with your best-fit or dream clients helps test your offer and messaging with the highest potential audience. Use Leadsforge to create a lookalike list by modeling after your top segments—just describe your ideal customer profile (for example: mid-size multi-family property managers in major US metros) and Leadsforge will help build the right list.

To reach those already interested in your market, consider targeting followers of your main competitors' company pages (for example, other proptech rental tools or real estate service providers). Here is why: These prospects are often open to alternatives and already understand your value proposition. Share their LinkedIn company page link in Leadsforge and it will find the people following those pages for you.

Break your outreach into logical groups: 1) Segment A: Mid-size landlords/property managers (50–500 units). 2) Segment B: Small portfolios/independent brokers (10–50 units). 3) Segment C: Proptech partners/integrators for B2B collaborations. Here is why: Segmentation allows for tailored messaging and better conversion. Assign each segment a unique message based on their needs, then use Leadsforge to source and organize these different groups.

Target verticals within your ICP based on geography (specific cities or states), portfolio size (number of units managed), and specialization (residential, commercial, or short-term rentals). Here is why: Creating vertical slices means your outreach feels personal and relevant—‘local market snapshot for Chicago property managers’ can get noticed, for example.