Start your outbound by focusing on the companies where you’ve already had success — your current best customers or the profile of your ideal HR/benefits buyer. These are organizations similar in size, industry, and geographic footprint to your existing wins (e.g. employers like Chobani, Dollywood, and public agencies using care programs). Here is why Organizations with proven positive outcomes and ROI from your platform are most likely to convert again — and they provide great social proof. You can leverage Leadsforge to quickly find and prioritize lookalike companies based on your ideal customer profile. Use your existing case studies to identify patterns: industry (manufacturing, health, hospitality), location (CA, NY, TN), and company size. Run these criteria in Leadsforge to build a high-probability list of new prospects.

A smart way to grow your list is to target the followers of competitors or similar platforms. Leadsforge makes this easy: simply enter the name and website of a competitor or relevant benefits marketplace, and Leadsforge can identify followers and employees to target with your campaigns. Here is why Followers of competitor company pages often include HR, benefits, and talent leaders who are actively interested in care benefits and solutions like yours. To get started, share their LinkedIn company page link in Leadsforge and it will do the rest for you.

Segment your outreach by key markers: industry sectors challenged by shift work (manufacturing, healthcare, hospitality), company size (mid-market and enterprise), location (focus initially on CA, NY, TN), and buyer roles (Total Rewards, Benefits, Government Program Managers). Here is why Proper segmentation ensures your message resonates with the most relevant audience, lets you test value props (like ROI improvements), and makes your outreach feel personalized, not generic.

Prioritize outreach by vertical: 1) Manufacturing, food & CPG, hospitality, retail (for large employers and shift work) 2) Healthcare systems (for regulatory, compliance-heavy buyers) 3) State and local government benefits programs 4) Fast-growing tech companies with high employee churn risk Here is why Each vertical faces different retention and compliance challenges; tailoring your messaging and content shows you understand their unique needs.