Start by going after companies that already use EOR, payroll, or global compliance solutions, especially those similar to your best current customers (e.g., enterprise SaaS, FinTech, Healthcare, or Manufacturing experienced with cross-border hiring). Here is why: These organizations already understand the complexity of workforce management at scale and are likely to see the value in Unidor’s highly compliant, agile approach. You can use Leadsforge to find lookalikes by inputting details about your top customers or your ideal client profile.

You can quickly identify ready-to-convert leads by targeting followers of your competitor company pages on LinkedIn. Simply provide the competitor’s company name and website to Leadsforge. Here is why: Followers of your competitors are already interested in solutions like yours and are primed for outreach. Share their LinkedIn company page link in Leadsforge and it will find the right contacts for you.

Segment your outreach lists by: 1) Industry (e.g., SaaS, FinTech, Healthcare, Manufacturing) 2) Company size (50–1,000 employees for Series B+, or enterprise for established brands) 3) Geography (regions they are expanding into) 4) ICP role (HR, People Ops, Expansion Ops, CFO, Compliance) Here is why: Segmentation helps tailor your message and increases your chances of conversion because pain points, urgency, and regulatory challenges differ by segment.

Target verticals such as fast-growing SaaS, FinTech companies moving into new regions, multinational manufacturers dealing with compliance, and healthcare companies expanding abroad. Here is why: Focusing on these verticals allows you to speak directly to industry-specific challenges Unidor solves, making your messaging more relevant and credible.