Begin your targeting by segmenting your core audiences: For B2C: Focus on UK vehicle owners, filtered further by geography (major cities or postcode clusters), vehicle type, tyre size, and lifecycle stage (new customers, re-engaged users, seasonal triggers). For B2B: Target independent tyre fitters, regional garage chains, and mobile-fit operators. Use team size, geographic region, and business type as your filters. Here is why: Identifying these details allows for more relevant messaging and better response rates. You can refine these segments and upload them directly to Leadsforge for list building and further enrichment.

Effective triggers for your campaigns include: 1) Abandoned search or booking (contact within 24–72 hrs). 2) Price drops on specific tyre sizes or brands. 3) Local stock updates from partner garages. 4) Seasonal campaigns: 6–8 weeks ahead of winter or after high-usage periods. 5) For B2B: New garage locations, recent reviews, or expansion news. Here is why: Well-timed, relevant triggers keep your outreach timely and maximize the chance of positive response, whether for bookings or partner recruitment.

For mailbox setup, we recommend using Primeforge in combination with Google or Microsoft mailboxes for optimal deliverability. Mailforge allows you to start your outbound quickly and safely using shared, rotating IPs—ideal for early-stage campaigns and moderate volumes. Here is why: This setup protects your main domain’s reputation, keeps your transactional emails safe, and gives you a strong foundation to scale your outreach as your needs grow.