Here's what Trust Marketing & Communications (Trust) should do to generate more qualified meetings every month.
Lead generation
Start by focusing on your best clients and ideal customers – for Trust, these are public sector organizations, mid‑large non‑profits, regional casinos, and consumer brands who value DEI and community engagement. Use Leadsforge to find similar organizations by targeting titles like Chief Marketing Officer, Communications Director, or Executive Director within these sectors.
Here is why: Targeting lookalikes of your best clients helps you reach prospects who are most likely to benefit from your services, making your outreach efficient and relevant.
Identify competitors or peer agencies that serve similar clients. You can quickly build a targeted list of potential customers by pulling followers of their company LinkedIn pages. Just share your competitor’s LinkedIn company page link in Leadsforge, and it will handle the search for you.
Here is why: People who follow relevant agencies or brands are already interested in related services, so they’re warm prospects.
Refine your targeting by team, geography, and seniority. For example: target Communications Directors at city governments in the Southeast, CMOs at regional entertainment brands, or Development Directors at large local non‑profits. Segment further by focusing on organizations with recent funding, leadership changes, or active RFPs. You can send this tailored ICP information to Leadsforge to build your lists.
Here is why: Honing in on specific roles and organizations streamlines your outreach and improves response rates.
Targeting
Start segmenting your outreach by:
1) Public sector: municipalities, counties, and state agencies (Communications, Economic Development, Public Affairs)
2) Non‑profit & Advocacy: Development or Executive Directors with earned media budgets
3) Consumer Brands & Entertainment: CMOs and Media Buyers (especially those in casinos, hospitality, or retail)
4) SMB & Regional Chains: Regional Marketing Managers
Here is why: Segmenting lets you personalize your messaging and show relevant proof for each vertical.
You can go deeper by slicing audiences based on:
1) Industry slice: public sector, non-profit, casino/entertainment, SMB chains
2) Company size: prioritize larger organizations for higher-value contracts
3) Location: target Southeast/Memphis-based or national if the campaign fits
4) Persona/job title: CMO, Director of Communications, Executive Director
Here is why: Combining these slices helps you focus your resources and tailor your approach.
Act on signals like:
1) New city or state funding/budgets announced
2) RFPs or awards for PR and advertising
3) Leadership changes or new CMO/director hired
4) Major events, grand openings, or new initiatives
5) Negative news or crisis situations at target organizations
Here is why: Trigger-based outreach catches prospects when they have the most urgent need, increasing response rates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge helps you manage and personalize multi-step email sequences quickly, with tracking and smart follow-ups. You can test messaging, automate LinkedIn follow-ups, and use AI credits to boost personalization—ideal for a small team looking to run professional outbound campaigns without heavy admin work.
Here is why: Running everything from one place lets you stay organized and focus on messaging that books meetings, not just emails sent.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge gives you direct access to curated lists of decision-makers in your ICP—like municipal officials or nonprofit directors—so you don’t waste time on manual research. Import lists, export contacts, and fill your pipeline with the right people, faster.
Here is why: Leveraging Leadsforge’s database saves you hours and keeps your outreach focused, not scattered.
For starting out, use Primeforge with either Google or Microsoft mailboxes to maximize deliverability. Pair with Mailforge to easily create and warm up your mailboxes and manage your sending. Only consider Infraforge if your campaign volume grows significantly, or if you want dedicated sending infrastructure for enterprise-scale campaigns.
Here is why: Starting with Primeforge and Mailforge is cost-effective and easy to scale as feedback (or demand) grows. Upgrade to Infraforge later for advanced control and higher scale.
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