Focus on companies that align with your ICP: Web3 projects, crypto exchanges, wallets, infrastructure teams, NFT marketplaces, DAOs, protocol and ecosystem funds. Here is why: Prioritizing teams with recent launches, those hiring for partnerships, or firms in active Web3 regions (US, EU, APAC) will maximize your outreach effectiveness. You can refine your ICP by specifying company stage (pre-launch, Seed/Series A), size, and team roles, and then push those criteria into Leadsforge for list-building.

Use automated signals like recent funding, token/mainnet launches, new BD hires, or major exchange listings to time your outreach. Here is why: Reaching out during these high-activity moments increases your chance of response, as companies are most open to new partnerships and intros during periods of rapid growth or change. Set up triggers in Salesforge to act immediately when these events occur.

Start with Mailforge and Primeforge for sending—this combination covers your initial outbound and high-trust 1:1 reachouts without the complexity of dedicated infrastructure. Here is why: Mailforge offers shared prewarmed sending (great for running safe, compliant sequences at scale), while Primeforge lets founders or lead BD use trusted Google/Microsoft inboxes. This balance keeps costs low and deliverability strong until your campaign volume justifies upgrading to Infraforge.