Start by identifying your current best customers—brands or agencies in eCommerce, fintech, sports betting, gaming, telecom, or digital marketing agencies. Create your ideal customer profile (ICP) using details like company size, geography, and vertical, then use Leadsforge to discover similar prospects in target markets. Here is why: Focusing on your top-performing customers and those you want to win more of helps you build a strong, high-conversion outreach list. Leadsforge makes this process much faster and more accurate for companies with a niche solution like TrafficGuard.

Targeting followers of similar ad tech, fraud prevention, or agency competitors is a great way to connect with engaged decision-makers. Simply provide the LinkedIn company page link of your competitor to Leadsforge, and it will handle the rest. Here is why: Competitor page followers are already interested in solutions like yours and are more likely to engage with your outreach.

Start by segmenting your outreach by industry (ecommerce, agency, fintech, betting/gaming), company size (mid-market or enterprise), location, and decision-maker roles. Leadsforge allows easy grouping so you can validate what resonates most per segment. Here is why: Segmented campaigns have higher reply rates because messaging can be focused on genuine industry pain points—like ROI loss, wasted spend, or compliance risks.

Consider creating specialized sub-campaigns for: 1) Digital and media agencies (performance, mobile UA, affiliate) 2) eCommerce brands (US, UK, APAC) 3) Fintech & crypto businesses (with extra focus on compliance) 4) Sports betting & gaming companies Here is why: Customizing your messaging and value proposition per vertical demonstrates deep understanding of each segment’s unique pain points.