Start by targeting companies that already closely resemble your best existing customers—mid-sized tech-driven organizations looking to scale fast or launch new digital initiatives. Leadsforge can help you assemble lists of CTOs, engineering leaders, or founders at companies with similar needs and profiles. Focus your efforts on those that align with your offering (AI, cloud, staff augmentation, nearshore teams). Here is why: Companies who look like your top clients are more likely to have similar pain points and will recognize the value in your tailored solutions, leading to higher conversion rates. Use Leadsforge to build this lookalike list, then export for outreach.

You can quickly find promising prospects by identifying the followers of your competitor’s LinkedIn company pages. These individuals are already expressing interest in what similar companies offer and may be open to switching to your services. Here is why: Followers of competitors are more likely to be in-market for similar offerings and can be some of the fastest-moving prospects for outbound campaigns. Just share their LinkedIn company page link in Leadsforge and it will find them for you.

Start by segmenting your prospects by industry (healthcare, fintech, logistics, SaaS, etc.), company size, and region. Combine this with ICP fit and tech maturity (e.g., companies hiring for ML engineers or recently funded teams ramping up). This will help you quickly match services to prospect needs and tailor your messaging. Here is why: Effective segmentation ensures each outreach is relevant and increases engagement and replies, crucial for technical outbound sales.

Break your market approach down into priority verticals: AI/ML use cases (talk to ML/Data Science Heads), staff augmentation for startups (target CTOs, Heads of Engineering), cloud/DevOps modernization (CIOs, Heads of Infra), and agencies using other vendors. Tailor your value proposition and outreach offers—like a technical case study or free audit—to each slice.