Your ICP is clearly defined: small to mid-sized financial advisors, advisory teams within banks and insurance, and compliance-sensitive firms in the EU (focus on Denmark, Germany, Sweden, Norway). Refine your targeting by specifying teams’ size, key decision-makers (like Head of Advisory, Compliance, or Founder), and geography. Leadsforge enables deep targeting — build precise lists by layering in location, team size, and decision-maker titles before exporting contacts.

=Watch for triggers that signal buying intent or urgency: regulatory updates (AI-Act, GDPR), hiring sprees for new advisors, CRM or tech stack upgrades, fresh funding or publicity (like case studies or awards). Time your messages around these moments to make your pitch more relevant.

Set up your outbound infrastructure with Primeforge for mailbox management and whitelabel hosting. For sending, use Mailforge’s shared IP pool for cost-effective, high deliverability campaigns out of the gate. Set up and warm up your secondary domains (usetoday.net, usetodayteam.com, usetodaysupport.com) for outbound only, keeping your main .io domain for product/ops. As you scale — especially beyond 50k monthly emails or if you need even greater deliverability control — consider upgrading to Infraforge for dedicated IPs and advanced whitelabeling. For mailbox compatibility and reliability, Google Workspace and Microsoft 365 mailboxes are recommended.