A good place to start is by going after organizations similar to your best customers or those that match your ideal client profile. For Thriiver, this includes UK-based employers in public sector, education, NHS/local authority, retail, and financial services who have a legal or operational requirement for disability inclusion and workplace adjustments. Leadsforge makes this easy as you can search for HR and Diversity leaders within your target segments. Here is why: By focusing on companies with similar needs and structures, you increase the chances your outreach will resonate and lead to quality conversations.

To reach people already interested in your industry, you can find followers from LinkedIn pages of competitor or peer organizations. Just provide the LinkedIn company page link in Leadsforge and it will identify and collect relevant contacts from those followers for you. Here is why: These individuals are already familiar with workplace inclusion and are likelier to engage with your message, making prospecting more effective.

Segment your outreach by company size (50–250 employees and 250–2,500+), sector (public, education, retail, finance), and personas within HR, D&I, Occupational Health, Learning & Development, and Procurement. Leadsforge can support these complex filters so you target the most relevant prospects without manual research. Here is why: Segmenting ensures your message speaks directly to your prospect’s specific challenges, improving response rates.

Thriiver’s relevant verticals include: 1) Public sector (NHS, councils, government bodies) 2) Large enterprise (head offices of retail, banking, supermarket chains) 3) Education (universities, academies, trusts) 4) Financial services (banks, insurance) Here is why: Approaching each vertical with tailored value—such as legal compliance or improving staff inclusion—makes your message more compelling and differentiated.