Begin by targeting companies and decision-makers who resemble your best current clients. For ThinkX, that means CEOs, Founders, and HR leaders at startups scaling up, PE/VC portfolio companies, and mid-market enterprises undergoing transformation. Focus on clients where you’ve had strong placements, successful long-term relationships, or who most closely match your ideal executive search client profile. Leadsforge makes this easy by letting you build lookalike lists from similar titles, company sizes, and geographies. Here is why Lookalike targeting helps you efficiently find new prospects with a high chance of converting, since they fit the mold of clients who value your approach and results. Use Leadsforge to map these types quickly and fill your pipeline with companies ready for executive hiring.

To widen your net, identify the competitors or peers of your best clients—those serving similar markets or geographies. Find their LinkedIn company pages and focus on their followers. These followers are relevant and often open to new solutions or partnerships. Simply share the LinkedIn company page link in Leadsforge, and it will locate and capture that network for you. Here is why Followers of peer or competitor pages usually include decision-makers and stakeholders within your target verticals, giving you access to a warm, interested audience for executive search outreach.

Segment your campaigns into logical groups for smarter targeting, such as: 1) VC/PE-backed startups planning C-level hires 2) Mid-market companies with recent leadership turnover 3) Portfolio/investor contacts who influence executive appointments. Make sure to customize messaging for each segment based on their unique triggers and needs. Here is why Segmentation lets you deliver highly relevant value props that resonate with each audience, improving engagement and building credibility as a specialist firm.

Prioritize verticals that align with your expertise and compliance strengths, such as financial services and healthcare/life sciences. Also include SaaS, tech, or other strong niches where you have client success stories. Consider slicing further by region (Austin, US, UK, EU, APAC) or company stage (early, scaling, mature), using Leadsforge’s advanced filters. Here is why Vertical-focused outreach differentiates your firm, shows you understand industry-specific talent needs, and drives higher response rates—especially for regulated sectors.