Focus on your ideal B2B customer: venue owners/managers (bars, small music spots, coffee shops), experiential marketing leaders at beverage/lifestyle brands, managers at record stores and indie labels, as well as college club organizers in NYC. You can tailor your lists further by refining which teams, roles, or neighborhoods you want. Once you’re clear, let Leadsforge help you find precise contacts. Here’s why: Prioritizing roles like Head of Events, Venue Manager, or Brand Partnership lead increases your odds of connecting with the right decision-maker and landing quality partnerships quickly.

Monitor for triggers like a new venue opening in Brooklyn or Manhattan, upcoming local festivals, venues announcing new events series, brand campaigns (e.g., seasonal beverage launches), or news that a company hired a new event/marketing manager—each is a timely reason to reach out and propose a partnership. Also, schedule follow-up before your own event dates for maximum attention.

Start with Primeforge for sending from Google or Microsoft mailboxes, ensuring high deliverability and trust. Combine with Mailforge for larger-volume, easy-to-use sending. You don’t need Infraforge now—the flexibility and low cost of Mailforge and Primeforge are a better fit for your stage.