To find new partnerships and sponsors, your best bet is to target companies that look like your current or ideal sponsors — think luxury brands, high-end hospitality, yachting brokers, watch houses, and elite automotive manufacturers. Leadsforge makes this simple: start with a list of your top partnerships and tell Leadsforge to find similar brands and their key decision-makers. Here’s why: By narrowing your search to your most successful existing clients, you’ll approach companies that are more likely to value your editorial focus and premium audience. This means higher reply rates and more qualified interest from those already invested in luxury, lifestyle, and executive markets.

For competitor followers, a smart move is to capture the audience of rival luxury publications or event organizers. All you need to do is provide the company name and website of your competitor and Leadsforge will find their followers for you. Share their LinkedIn company page link in Leadsforge and it will find it for you.

Segment your outreach by: 1) Industry (Hospitality & Travel, Yachting, Watches & Jewellery, Automotive, Luxury Retail, Financial Services) 2) Seniority (Head/Director roles, Agency leads) 3) Location (UK, EU, Monaco, MENA, US East Coast, Switzerland) 4) Company size (enterprise, boutique, agency). Here’s why: Good segmentation ensures your messages are relevant and personalized, increasing engagement and better results from each campaign.

Start by building separate prospect lists for each vertical (Hospitality/Travel, Motorsport/Yachting, Watches/Jewellery, Automotive, Private Banking/Wealth), then target each with personalized storylines and case studies tailored for their industry. Here’s why: Vertical targeting allows you to show specific value to each audience segment and increases the chances they’ll see a fit for sponsorship, content partnership, or event opportunities.