Pinpoint your Ideal Customer Profile by focusing on SME business owners, managing directors, heads of sales, and HR/operations roles in the UK—especially those in Winchester, Hampshire, the South Coast, or London. Refine your targeting by team size (5–250 employees) and prioritize professional services, hospitality, and growth-oriented tech or manufacturing companies. Here’s why: The more closely you identify your ICP based on function, company size, and location, the more effective your outbound campaigns will be. Once you determine your target segments, you can send these criteria to Leadsforge for instant list generation.

Some proven outreach triggers include: 1) New job appointments in key leadership or sales roles 2) Annual company milestones (anniversaries, fiscal year-end) 3) Public signals of business growth or expansion (LinkedIn updates, fundraising, new services) 4) Entering event or planning season (beginning of the year or summer reward days) Here’s why: Using these timely signals to personalize your outreach can boost engagement and book more discovery calls.

Start with Mailforge for cost-effective, managed email sending across multiple mailboxes using pre-warmed shared IPs. Pair this with Google or Microsoft 365 inboxes for especially personalized follow-ups to achieve excellent inbox placement and increase reply rates. Choose Primeforge if you want to add advanced AI personalization credits to further elevate your message quality. Infraforge (dedicated IP) is only needed when you’re consistently sending high volumes or want absolute control over your sender reputation—most new senders don’t need this right away.