Start by identifying your very best customers or the ones you wish you had—those who value security, seamless onboarding, or drive high transaction volume. Think of KYC providers with recurring needs, active event organizers looking for better engagement, or fintech platforms struggling with settlement speed. Here is why: Targeting lookalikes amplifies outreach success by focusing on prospects who are already a strong fit for your value proposition. With Leadsforge, you can quickly find similar companies—it’s as simple as supplying the name or website of your best customer.

To accelerate your outbound, pinpoint companies connected to your competitors or similar players. With Leadsforge, you can find the followers of competitor company pages—no manual work required. Just share their LinkedIn company page link in Leadsforge and it will find it for you. Here is why: These followers are typically engaged professionals in your target market who already show interest in solutions like yours.

Segment your campaigns by industry, company size, geographic location, and ICP fit. For example: 1) Marketplaces and fintechs (EU/US) 2) Payment Service Providers and crypto exchanges (MENA/APAC) 3) Event organizers and ticketing platforms Here is why: Proper segmentation allows you to personalize content, increase engagement, and demonstrate relevant value to each potential customer.

Take vertical slices such as Identity (KYC reuse), Payments, Web3 Signatures, and Entertainment (events). Tailor each campaign’s messaging to the needs and pain points of that specific vertical—put KYC ROI calculators in front of Trust & Safety leads, payment speed case studies in front of fintech operations teams, and so on. Here is why: Speaking the language of each segment builds credibility and increases conversion rates.