The smartest first step is to target companies that resemble your best-performing existing customers. For a business of TELUS’ size in telecom, that means identifying other large telecommunications providers, internet service providers, and enterprise IT solution firms. Leadsforge makes this process easy — simply define your ideal customer profile, and Leadsforge will help you find organizations with similar characteristics. Here’s why: Targeting lookalikes ensures your messaging and product fit are already validated, so you’ll likely see better response rates and pipeline conversion.

To efficiently reach prospects already interested in the telecom space, consider engaging followers of your competitive peers’ company pages. Provide Leadsforge with the LinkedIn company page URL of your main competitors in the telecom sector. Leadsforge will gather the details you need for outreach. Share their LinkedIn company page link in Leadsforge and it will find it for you. Here’s why: These audiences are likely to be receptive, since they already show interest in similar products or markets.

To boost results, further segment your prospects by key attributes: - Industry (telecom, large IT, corporate sectors) - Company size (enterprise, large, or midsize) - Geography (Canada, USA, international, depending on your growth ambitions) - Role fit (IT admins, CTOs, procurement leads) Here’s why: Segmentation means you can tailor your messaging, increasing resonance and reply rates.

Prioritize specific verticals where Telus can show strongest competitive advantage or current referenceable clients. For example, telecom infrastructure, enterprise IT, or managed services for healthcare and government contracts. Tailoring your lists and messaging by vertical increases credibility and trust among prospects. Here’s why: Specialized messaging for each vertical shows deep understanding and relevance, setting you apart from generic outreach.