Start by focusing your outreach on companies that resemble your best existing customers or your ideal target accounts. Here is why: These organizations are more likely to benefit from your experience in scaling engineering teams securely and will see strong value in your ISO/HIPAA credentials. Use Leadsforge to automatically identify decision-makers who fit your ideal profile—such as CTOs, Heads of Engineering, and CISOs at mid-market and enterprise Healthcare, FinTech, or High-Tech companies. To do this: Share details on your best customers with Leadsforge and it will help you find lookalike prospects that match your top-performing segments.

A smart move is to target people following your competitors' company pages. Leadsforge can help here with just a company name and website. Here is why: Followers of competitor pages are already interested in services like yours—making them prime prospects to engage. To do this: Share your competitor’s LinkedIn company page link in Leadsforge and it will find the followers for you.

Divide your outreach into clear segments: 1) Healthcare—targeting VPs and CISOs with messaging around HIPAA, CMS rules, and agentic AI use cases 2) FinTech—target CTOs and Heads of Product focused on cloud modernization and compliance 3) High Tech/ISVs—focus on product leaders scaling engineering teams Here is why: Segmentation lets you personalize at scale and increases the chance of landing qualified meetings by speaking directly to each audience’s unique needs.

Target vertical sub-groups such as: 1) U.S. Healthcare payors and tech vendors 2) Growth-stage or regulated FinTech platforms (e.g., payments, lending) 3) Product-first SaaS companies seeking secure scale Here is why: Each vertical has specific triggers—regulatory deadlines, funding rounds, new product launches—that you can reference for hyper-personalized messages and lead magnets.