Here's what Tim — TBC ActionCOACH of Indiana should do to generate more qualified meetings every month.
Lead generation
Start by targeting businesses that resemble your best clients — ideally, owner-led companies in Indiana with $1M–$10M in revenue who have shown strong engagement during assessments or short coaching trials. Leadsforge can help you discover similar companies by focusing your search on industry, company size, and leadership structure.
Here is why: These are the types of businesses most likely to benefit from your services and convert from a trial to a paid coaching program. You can use your existing customer data to inform the lookalike search.
Find businesses following other coaching firms or local business consultants on LinkedIn. Just provide the competitor's company name and website in Leadsforge, and it will automatically gather the profile information you need.
Share their LinkedIn company page link in Leadsforge and it will find relevant business followers for you.
Your ideal customer profile is clear: owner-led or CEO-led businesses in Indiana, $1M–$10M in revenue, primarily from professional services, legal, specialty contractors, retail, light manufacturing, and healthcare. Focus your search on owners and small leadership teams who are facing operational overwhelm. You can refine targeting by adding roles (Owner, CEO, COO, CFO, HR lead) and by further filtering on geography and industry in Leadsforge.
Targeting
Segment your outreach lists using criteria like industry (legal, contractors, healthcare, professional services), company size (1–100 employees), location (Greater Indianapolis and surrounding counties), and leadership roles (Owner/CEO, COO, CFO, HR). This ensures your messaging stays relevant for each audience group.
Here is why: Targeted segments receive content that speaks directly to their pain points and business phase, increasing your response rate and relevance.
Consider building targeted campaigns for each vertical you serve (legal, contracting, healthcare, professional services). For each, use industry language and focus on issues like owner dependency, hiring growth, or operational systems. Leadsforge enables quick re-filtering by vertical.
Here is why: Segment-specific messaging resonates more and shows a deeper understanding of each industry’s challenges.
Monitor for signals such as new leadership hires, recent job postings, funding rounds, awards, or mentions of business frameworks like EOS. When you spot these, move the contact into a relevant sequence that references these changes. With Leadsforge you can set up notifications for these types of updates.
Outbound Stack We Recommend:
Every company should choose outbound tools that work specifically for their industry.
Unlimited Linkedin Profiles
ESP Matching for increased delivery
Here’s Why
Salesforge is a great future choice if you want to add more team members or need multi-mailbox sending with orchestration and single sign-on. For now, start with Mailforge and Leadsforge, and consider Salesforge when your outbound team grows.
Latest & High Quality Contact Data
Find Competitor’s LinkedIn Page Followers
Highest Data Coverage (10+ Providers)
Find Lookalikes of your Customers
Find Linkedin, Email & Phone Number
Here’s Why
Leadsforge makes prospecting simple for small, owner-led teams. It lets you quickly build and segment high-quality lists, find competitor followers, and track trigger events, all without needing to be a data expert.
Here is why: The automated searches, lookalike discovery, and enrichment save you hours each week over manual LinkedIn or spreadsheet work.
Mailforge is your recommended starting platform—perfect for small but professional outbound. Mailforge lets you easily manage multiple mailboxes, benefit from shared deliverability protection, and keeps tech requirements low. Pair with Primeforge if you want to use native Google or Microsoft mailboxes for even better reputation and reply handling.
Here is why: For your business size and plan, using Mailforge plus (optionally) Primeforge hits the sweet spot between simplicity, cost, and inbox placement. Infraforge is only needed if you scale up massively in the future.
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