Your initial Ideal Customer Profile (ICP) should focus on enterprise IT decision-makers (CIOs, CTOs, Heads of Innovation, Digital Transformation leads, and Procurement/Strategy leadership) in mid-market and large enterprises within MENA and Europe. Leadsforge enables you to further refine your targeting—filter by decision-maker type, vertical, region, or even specific digital transformation initiatives. Here is why A well-defined ICP ensures resources go toward prospects most likely to book discovery or PoC matching calls, maximizing impact for your small team.

Build campaign triggers around real-time signals: 1) New leadership hires (e.g., Head of Innovation, CDO) 2) Public funding or digital transformation announcements 3) Active RFPs for AI, cybersecurity, cloud 4) Conference attendance and startup challenge events 5) Launches of enterprise innovation/startup programs Here is why Trigger-based outreach connects your solution to current, relevant business priorities—making messages far more likely to cut through and get booked meetings.

Pair Google or Microsoft mailboxes with Primeforge for warm-up and deliverability management. Mailforge is ideal now—fast setup, shared rotating IPs, and easy ramp-up for sending sequences with protection built-in. No technical headaches, just quick results for your MVP campaign. Consider Infraforge later, once you’re sending higher volumes or onboarding multiple users/mailboxes, to get dedicated IPs and full whitelabel control.