Start by targeting the schools and education trusts where you’ve already had successful sessions or strong feedback, as well as those that fit your ideal profile such as PSHE or Safeguarding Leads in UK secondary and primary schools. Here’s why: Focusing on your best customers or your ideal customer profile (ICP) first allows you to build case studies and gain credibility quickly. Leadsforge helps by matching your best customers’ profiles and finding similar institutions, helping you expand to schools most likely to engage.

Identify schools and education organizations that follow your competitors or peers in the consent education space. Here’s why: Competitor audiences are already interested in similar services. With Leadsforge, just provide the LinkedIn company name or page link of your competitor, and Leadsforge will gather the relevant audience for you. Share their LinkedIn company page link in Leadsforge and it will find the right contacts for you.

Segment your audience by role (PSHE Lead, DSL, Headteacher, MAT lead), institution type (primary, secondary, sixth form, MAT), and UK region (London, South East, etc.). Here’s why: This approach ensures each email sequence and template speaks directly to the recipient’s priorities. With Salesforge, you can easily set up diverse outreach sequences for each segment and track what works best.

Break your market into slices by school type (primary, secondary, college), MAT/LA groupings, and geography. Start with regions where you have strong case studies, or where recent safeguarding news/events have raised awareness. Here’s why: This lets you personalize your offer (like referencing local case studies or recent regional Ofsted visits) for each vertical slice, increasing relevance and response.