Start by targeting companies that are the most similar to your very best customers: major general contractors, high-profile developers, and construction managers behind large commercial projects in Arizona, Colorado, and Utah. Here is why: Focusing on lookalikes of your top clients increases your chances of connecting with decision-makers who understand the complexity of big projects and value an established track record. Leadsforge makes it easy to build these lists — simply input your ideal customer profile or upload a shortlist of your best current clients, and the system will surface similar prospects for you.

Competitor company page followers can be a great source of warm leads. For example, you can target people who follow other leading concrete subcontractors or GC firms in your regions. Here is why: Prospects following competitor pages are already interested in commercial construction topics and may be looking for trustworthy partners like Suntec. Just share your competitor’s LinkedIn page link and domain in Leadsforge, and it will find the right contacts for you.

Divide your audience smartly into categories such as: 1) Role and seniority (VPs, Directors, Managers) 2) Project type (Warehouse/Industrial, Hospitality, Stadiums, Multifamily, Healthcare) 3) Region (AZ, CO, UT first, then NV, NM, and other Western states) 4) Project stage (active/hiring, pre-bid, planned) Here is why: Tailoring your message based on these categories means higher engagement and more booked meetings. Let Leadsforge handle the initial search and segmentation to save you time.

Focus each outbound campaign on a specific sector — such as stadium/high-rise developers, multifamily project teams, or healthcare facility owners. Here is why: Speaking to pain points unique to each vertical signals real expertise, making it easier for prospects to see you as the preferred contractor. Salesforge can help personalize messages at scale for each vertical your team pursues.