Start by going after your best current customers: mid- to large-sized general contractors, commercial developers, and project owners who run high-value commercial projects in Arizona, Colorado, and Utah. Leadsforge makes it easy to find companies similar to your most valuable relationships. You simply need to identify the kinds of projects and partners that generate your top revenue – then use Leadsforge to build a lookalike list based on those criteria. Here is why: This ensures you’re targeting prospects who are most likely to need your services, match your project strengths, and are already proven to work well with your approach.

You can gain a competitive advantage by finding companies who are actively following your competitors or other major players in your market segment. With Leadsforge, you only need to provide the LinkedIn company name and website of your competitors or similar companies. Leadsforge will automatically find the people following those pages, so you can connect with prospects interested in similar construction services. Share their LinkedIn company page link in Leadsforge and it will find ideal contacts for you.

A strong starting point is to break down your audience by: 1) Industry segment (General Contractors, Developers, Specialty Partners) 2) Company size (mid-market to large regional players) 3) Geographic area (focus on Southwest with pilot cities in Phoenix, Denver, and Salt Lake) 4) ICP/buyer fit: prioritize decision-makers and influencers involved in preconstruction, procurement, and project development. Here is why: Targeting by industry, region and ICP fit increases relevance of your outreach while making it easier to run tailored campaigns and measure success in each segment.

Segmenting by project type can give you an edge— for example, Class A office, multifamily, hospitality, healthcare, or large ground-up commercial projects. Build vertical-specific lists in Leadsforge so each outbound sequence matches the language and problems of that sector.