To get started fast, focus on finding companies that closely resemble your best customers, or your ideal imagined customers if you’re just launching. Leadsforge can help here by allowing you to find companies operating in similar markets, with similar team structures or growth patterns as those you want to serve. Simply use Leadsforge to search by your target company shape, industry, or even technology stack. Here is why: Going after lookalikes ensures you spend your initial outbound efforts on those most likely to benefit from your product, resulting in more replies and meetings for each email sent.

Another effective strategy is to identify your competitors’ or similar companies’ LinkedIn company page followers. With Leadsforge, you only need to provide the company name and website. The platform will find key people who follow those pages for you. Share their LinkedIn company page link in Leadsforge and it will find it for you. This is a great way to reach prospects already interested in your type of solution.

Structure your outbound leads by: 1) Industry (e.g. SaaS, eCommerce, Agencies) 2) Company size (startups: 1-25, scaleups: 25-100, mid-market: 100-500 employees) 3) Location (geo-specific, such as US, UK, or EU, for possible higher response and compliance) 4) Team type (Growth/Product/Marketing, Founders/CEOs) Here is why: Segmentation allows you to tailor your outreach, increasing its relevance and improving response rates since messaging can match the specific pain points of each segment.

For early momentum, focus on a handful of vertical slices where your product solves an identifiable pain point. For example, if you help marketing teams with subscription analytics, target SaaS companies or agencies with active subscriptions first. Leadsforge allows you to filter by industry and company type for this.